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WorksheetsMarketing 1 - Review
Total questions: 15
Worksheet time: 11mins
The __________ stage focused on the idea that an organizations should satisfy the needs of consumers while also achieving a organizational goals.
societal marketing
production orientation
sales orientation
marketing orientation
Chang, the marketing manager of Urban Companies, has identified a specific group of existing and potential customers for a new product launch. The population Chang identified is, a:
marketing mix.
target market.
promotional program.
marketing process.
Which of the following statements explains why businesses moved from the production orientation stage to the sales orientation stage?
There were too many customers to serve.
Competition grew as the production of goods increased.
The population was moving away from urban areas.
Advertising was becoming a major marketing force.
Which two sectors are leaders in the innovative use of mobile marketing?
Entertainment and Services
Retail and Entertainment
Apparel and Fast food
Retail and B2B
A business traveler joins the Starwood Preferred Guest Program to earn points each time he stays at Westin or Sheraton hotel. Once he accumulates enough points, he can trade them for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. This is an example of:
societal marketing.
customer valuation.
customer relationship management.
partnership marketing.
Which of the following groups of people are mostly children of baby boomers?
Youth boomer
Generation X
Generation Y
Net generation
Generation X refers to the group of people born _____.
between 1946 and 1965
between 1966 and 1980
after generation Y consumers
between 1981 and 2000
Which is NOT a trend in food consumption among Canadians?
Increased interest in fast food and frozen dinners.
Increased interest and sales for ethnic food products.
A new focus on gourmet foods including delivery options.
A switch away from processed foods and towards more fresh foods.
Which of the following is a key difference between disposable income and discretionary income?
Unlike disposable income, discretionary income is used to pay for food and clothing.
Discretionary income refers to the after-tax income, whereas disposable income refers to the before-tax income.
Discretionary income will always be more than disposable income.
Unlike disposable income, discretionary income is used only for purchases that are not deemed a necessity.
A valid observation of baby boomers is, they:
Were born between 1975 and 1991.
Were born between 1965 and 1975.
Are also referred to as Generation Y or millennials.
Are increasingly using digital technology for communication and research.
Which of the following products is most likely sold under a perfect competition market structure?
Grains
Cell Phones
Packaged Foods
Cars
The anxiety felt because the consumer cannot anticipate the outcomes of a purchase but believes there may be a negative consequence is referred to as:
a negative antecedent.
perceived risk.
temporal uncertainty.
spatial uncertainty.
_____ are one's perception of how a product or brand performs on different attributes.
Predispositions
Values
Beliefs
Attitudes
Which of the following is true of extended problem solving?
It occurs when consumers recognize a problem and spend little effort seeking external information.
The purchase process in this type of problem solving is virtually a habit and typifies low-investment decision-making.
It is characterized by low consumer involvement but significant perceived differences among brands.
In this type of problem solving, the consumer spends considerable time and effort on external information search
Corporate social responsibility (CSR) is:
the process of actively trying to understand customer needs and satisfying them as well as the firm's goals.
the view that an organization should discover and satisfy the needs of its consumers in a way that also provides for society's well-being.
the moral principles and values that govern the actions and decisions of an entire group.
a concept where organizations voluntarily consider the well-being of the larger society.
