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WorksheetsMarketing Tutorial
Total questions: 10
Worksheet time: 8mins
Ngoc Anh has just bought a Cosmopolitan magazine and read it for the first time. She found that the magazine has good contents and many interesting issues beyond her expectation. The magazine has achieved _________.
Societal marketing concept
Product development
Relationship
Customer satisfaction
We have learned by sad experience that the product concept can lead to marketing ___________.
failures
myopia
problems
incongruence
ANZ has announced a donation of US$87,000 to support communities in Indonesia, Philippines, Vietnam, Cambodia, and Laos which have been impacted by Typhoon Ketsana. The statement above illustrates that ANZ applies the__________.
Production concept
Societal MKT concept
Marketing concept
Selling concep
Product concept
The ___________ involves five steps. The first four steps create value for customers. First, marketers need to understand their customer’s ______________ and __________________. Next marketers design a marketing strategy with the goal of getting, keeping and growing _______________________ which are the group of customers that share common needs or characteristics that the company decides to serve. In the third step, marketers make a marketing program that actually offers ____________________. All of these steps form the basis of the next step which is building ________________________ and creating ________________________. In the final step, the company gets the _____________________ of strong customer relationships by capturing value from customers.
(a)
To practise the marketing concept, an organization must deliver the ________________ better than competitors.
desired satisfactions
attractive prices
level of service
advertising campaign
Nguyen’s firm believes that consumers will not buy enough of the firm’s products unless the firm undertakes a large-scale selling and promotion effort. Nguyen’s firm is practising the ____________.
Selling concept
relationship concept
MKT concept
Product concept
For months Thuy Linh has wanted to buy an iPhone4. Now that she has finally saved enough money from her part-time job she has the buying power to purchase the phone she has dreamed about. Thuy Linh’s want now has become a ________.
Demand
Need
Necessity
None of the above
It is safe to say that today’s most important marketing concept is customer relationship management.
True
False
None of the Above
The selling concept holds that consumers will not buy enough of the firm’s products unless it undertakes a large-scale selling and promotion effort.
True
False
None of the Above
The five alternative concepts under which organizations conduct their marketing activities include the production, (a) , selling, marketing, and societal marketing concepts.
