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English For Public Relation

Total questions: 20

Worksheet time: 19mins

Name
Class
Date
1.

public relations works closely with other management in organization

such as marketing, human resource, production. That is function PR as....

a)

Management function

b)

Human resource function

c)

marketing function

d)

communication function

e)

public relation

2.

3. A Public Relations Professionals must have the following skills, except....

a)

risk taker

b)

research

c)

negotiation

d)

creativity

e)

written and interpersonal communication

3.

programs of action and communication to achieve the informed public understanding necessary to the success of an organization’s aims. These may not include

a)

marketing

b)

employee

c)

fund rising

d)

recruitment

e)

community or government relations

4.

Planning and implementing the organization’s efforts to influence or

change public policy. The program may not include....

a)

Setting objectives

b)

planning and budgeting

c)

recruiting and training staff

d)

developing facilities

e)

Meeting with partner

5.

The main purpose for making a good “company profile” is to approach your potential customer with your company’s strength in terms of, except.......

a)

capacity

b)

quality

c)

financial leverage

d)

experience

e)

weakness

6.

The content of your company profile should include or contain, except...

a)

introduction

b)

company data

c)

structure

d)

infrastructure

e)

weakness

7.

The size of your company profile should be.....

a)

12 to a maximum of 15 pages

b)

1 to a maximum of 5 pages

c)

16 to a maximum of 20 pages

d)

1 to a maximum of 10 pages

e)

2 to a maximum of 13 pages

8.

As your “company profile” represents your company, it is absolutely essential to prepare it professionally. This includes, except......

a)

a good layout

b)

no typing errors

c)

laser printing on quality paper

d)

proper coloring and structuring

e)

A good packaging

9.

Follow the AIDA structure step by step. AIDA is.....

a)

Attention, Interest, Desire, Action.

b)

Attractive, Interest, Desire, Action.

c)

Attention, Interactive, Destination, Action.

d)

Attractive, intercative, desire, action

e)

Attention, interest, desire, active

10.

a voluntary presentation of information to the media is....

a)

press conference

b)

company profile

c)

news letter

d)

confirmation

e)

presentation

11.

To hold a press conference you should do this following, except...

a)

contact the media

b)

Prepare food and beverage

c)

Make respond to reporters’ questions

d)

make a presentation

e)

pick a time and place

12.

Before you plan a press conference you should be very clear about....

a)

the presentation

b)

place and time

c)

your goals

d)

the mass media

e)

reporter

13.

The goal of press conference is, except ......

a)

to get more people involved in your organization

b)

To answer the question

c)

To inform something new about your organization

d)

to show the strength of your group

e)

to develop the skills of your members

14.

The moderator welcomes everyone and briefly introduces the speaker (s). Remember that statements shouldn’t be longer than.....

a)

10-15 minutes

b)

5-10 minutes

c)

1-5 minutes

d)

15-20 minutes

e)

20-30 minutes

15.

What is scanning?

a)

copying the text

b)

Quickly reading over a text to get the general gist.

c)

Taking the time to understand the whole text in depth.

d)

Quickly reading over a text to find some specific information which is focused upon.

e)

reading the text out loud

16.

what is skimming?

a)

reading the text out loud

b)

the process of reading only main ideas within a passage

c)

the quick reading to get the specific information

d)

the process of reading the whole text

e)

copying the text

17.

read the title, read the introduction of the first paragraph, read a ny headings and subheadings. Those are steps to ..

a)

writing

b)

typing

c)

scanning

d)

skimming

e)

writing text

18.

the purpose of skimming reading is ....

a)

to find out the main ideas

b)

to find out the specific information

c)

to improve reading skills

d)

to have a good grade

e)

to improve listening skills

19.

Text

Seventy percent of the world’s fish stock are now either fully exploited, overfished, depleted or rebuilding from previous over-fishing. Marine pollution has also adversely affected fish populations. As a result, world catches have leveled off since their peak in 1989, when 85 to 95 million tones of fish were harvested. It seems unlikely they will start rising again until efforts are made to allow stock to recover and then to fish them in a sustainable way.

What is happening with the world fish stocks?

a)

World catches have stayed at a steady level since 1989

b)

There is a sharp decrease in the world catch

c)

Marine pollution has killed the majority of fish at sea

d)

After 1989, 95 million tones of fish were caught

20.

Public relations is an organization’s efforts to win the cooperation of groups of people. That is defioniton of public relation based on.....

a)

PRSA

b)

Edward Bernay

c)

Denny Griswold

d)

Denny Bernay

e)

PSRA