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HISTORY OF ADVERTISING

Total questions: 20

Worksheet time: 10mins

Name
Class
Date
1.

What is the origin of 'advertising as a word'?

a)

Spanish

b)

Latin

c)

French

d)

German

2.

What does 'advertere' means

a)

To ignore

b)

To turn attention or turn heads

c)

To glance

d)

To relax

3.

The most widely accepted definition of advertising is given by

a)

David Ogilvy

b)

Prasoon Joshi

c)

American Marketing Association

d)

Alyque Padamsee

4.

“Advertising is a non-personal form of communication conducted through paid media under clear sponsorship”

a)

Philip Kotler

b)

David Ogilvy

c)

John Kennedy

d)

C H Sandage

5.

Who had the 'No Mask, No Ride' Campaign in 2020?

a)

Ola

b)

Lyft

c)

Uber

d)

Meru

6.

Which dating app showed social distancing norms through its campaign?

a)

Tinder

b)

OkCupid

c)

Bumble

d)

Hinge

7.

Who was the brand ambassador for India's fight against Corona?

a)

Aamir Khan

b)

Akshay Kumar

c)

Sharukh Khan

d)

Dilip Kumar

8.

Which of the famous instant noodle brands faced controversy due to the discovery of lead and MSG in their product in 2015?

a)

Top Ramen

b)

Yippi

c)

Wai Wai

d)

Maggi

9.

Which of the famous chocolate brands found itself in midst of controversy due to worms found in its packaging in 2003?

a)

Nestle KitKat

b)

Cadbury Dairy Milk

c)

Ferrero Rocher

d)

Mars

10.

Which of the popular biscuit brands saw a brand war in 2019?

a)

Amul vs Priyagold

b)

Amul Cookies vs Britannia Goodday

c)

Britannia vs Parle G

d)

Priyagold vs Parle G

11.

'Jaago Re' ad campaign belonged to which tea brand?

a)

Brooke Bond

b)

Twinings

c)

Girnaar

d)

Tata Tea

12.

Which ad agency was responsible for producing 'Mile Sur Mera Tumhara in 1988'?

a)

FCB Ulka

b)

Ogilvy and Mather

c)

Delloit

d)

Dentsu

13.

Who was the creative head responsible for producing 'Mile Sur Mera tumhara' in 1988?

a)

Alyque Padamsee

b)

Prahlad Kakkar

c)

Piyush Pandey

d)

David Ogilvy

14.

Gujarat Cooperative in Anand, Gujarat gave birth to one of the most iconic dairy brands in India. What is it called?

a)

Mother Dairy

b)

Paras

c)

Amul

d)

Nestle

15.

Utterly, Butterly, Delicious ____________ and ____________ doodh pita hai, India is the tagline of which brand?

a)

Amul, Amul

b)

Paras, Paras

c)

Mother Dairy, Mother Dairy

d)

Nestle, Nestle

16.

MRF, Liril, Surf, Kamasutra ad campaigns were directed which advertising guru?

a)

Piyush Pandey

b)

Prahlad Kakkar

c)

Alyque Padamsee

d)

Josy Paul

17.

Wherever you go, our network follows' was the message from telecom major _______

a)

Airtel

b)

Docomo

c)

Aircel

d)

Hutch

18.

Zoo Zoos belonged to which telecom brand?

a)

Aircel

b)

Vodafone

c)

Docomo

d)

Reliance Jio

19.

Which brand took a humorous take on the issue of overpopulation in India with the line "What an ______, sirji?"

a)

Airtel

b)

Aircel

c)

Idea

d)

Vodafone

20.

Which brand had the tagline, "Neighbours envy, owner's pride"?

a)

BPL

b)

Onida

c)

Sony

d)

LG