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WorksheetsHISTORY OF ADVERTISING
Total questions: 20
Worksheet time: 10mins
What is the origin of 'advertising as a word'?
Spanish
Latin
French
German
What does 'advertere' means
To ignore
To turn attention or turn heads
To glance
To relax
The most widely accepted definition of advertising is given by
David Ogilvy
Prasoon Joshi
American Marketing Association
Alyque Padamsee
“Advertising is a non-personal form of communication conducted through paid media under clear sponsorship”
Philip Kotler
David Ogilvy
John Kennedy
C H Sandage
Who had the 'No Mask, No Ride' Campaign in 2020?
Ola
Lyft
Uber
Meru
Which dating app showed social distancing norms through its campaign?
Tinder
OkCupid
Bumble
Hinge
Who was the brand ambassador for India's fight against Corona?
Aamir Khan
Akshay Kumar
Sharukh Khan
Dilip Kumar
Which of the famous instant noodle brands faced controversy due to the discovery of lead and MSG in their product in 2015?
Top Ramen
Yippi
Wai Wai
Maggi
Which of the famous chocolate brands found itself in midst of controversy due to worms found in its packaging in 2003?
Nestle KitKat
Cadbury Dairy Milk
Ferrero Rocher
Mars
Which of the popular biscuit brands saw a brand war in 2019?
Amul vs Priyagold
Amul Cookies vs Britannia Goodday
Britannia vs Parle G
Priyagold vs Parle G
'Jaago Re' ad campaign belonged to which tea brand?
Brooke Bond
Twinings
Girnaar
Tata Tea
Which ad agency was responsible for producing 'Mile Sur Mera Tumhara in 1988'?
FCB Ulka
Ogilvy and Mather
Delloit
Dentsu
Who was the creative head responsible for producing 'Mile Sur Mera tumhara' in 1988?
Alyque Padamsee
Prahlad Kakkar
Piyush Pandey
David Ogilvy
Gujarat Cooperative in Anand, Gujarat gave birth to one of the most iconic dairy brands in India. What is it called?
Mother Dairy
Paras
Amul
Nestle
Utterly, Butterly, Delicious ____________ and ____________ doodh pita hai, India is the tagline of which brand?
Amul, Amul
Paras, Paras
Mother Dairy, Mother Dairy
Nestle, Nestle
MRF, Liril, Surf, Kamasutra ad campaigns were directed which advertising guru?
Piyush Pandey
Prahlad Kakkar
Alyque Padamsee
Josy Paul
Wherever you go, our network follows' was the message from telecom major _______
Airtel
Docomo
Aircel
Hutch
Zoo Zoos belonged to which telecom brand?
Aircel
Vodafone
Docomo
Reliance Jio
Which brand took a humorous take on the issue of overpopulation in India with the line "What an ______, sirji?"
Airtel
Aircel
Idea
Vodafone
Which brand had the tagline, "Neighbours envy, owner's pride"?
BPL
Onida
Sony
LG
