"The term ___ communication is used to describe how people make the 'right' decisions when creating media messages."

"Strategic decisions about mode, medium, and genre reflect how digital authors conceptualize their ___, their target audience, and their specific goals."

"Although you may think you can create messages for a wide target audience--"everybody"--in reality, messages are most effective when they are designed for a particular, ___ group."

"Creative teams make decisions early on about whether and how their work will inform, entertain, or persuade and what they want the audience to know, feel, and ___. . . the knowledge-attitude-behavior (KAB) model is useful for planning. . . ."

"When you create a ___ or web site, the first major issue to be addressed is establishing voice and tone. These terms are used to describe the style of writing and the personality of the writer."

"This is at the heart of a good podcast."

"When ideas are ___, they can be interpreted quickly. Because people are more likely to remember what they see than what they hear or read, image slideshows and infographics can help express ideas clearly and with emotional impact."

"___ are another type of video production where the movement on a computer screen is recorded."

"Authors use a variety of strategies to find information, brainstorm ideas, evaluate ___, and organize material to create a coherent, high-impact multimedia message."

"Finding ideas and information also comes from paying close attention to the ___ around you."

For many of us, this is always the first step in the process of accessing information and ideas.

"The most interesting research questions come from the process of asking questions and paying attention to the world around us. The term of art for this process is ___."

CHECK ALL THAT APPLY: Knowledge management software tools help you

The invention of this "fundamentally changed both what we see and how we see it, Berger explained" (p. 69).

Branda taught Hobbs that this is the foundation of creativity. (p. 70)

He called play the foundational work of childhood.

"And play is often (but not always) ___: we generally only like to play with people we trust and respect" (p. 72).

"In his book, Powers of ___: Finding the Essence of Innovation in Creative Pairs, Joshua Wolf Shenk offers a close examination of how dyadic communication unleashes human creativity."

"Whatever the focus, learning happens when people manipulate ideas and materials, using their hands, hearts and minds to ___."

"Attribution describes the way that authors identify the ___ of the information they use."

"When you ___, you take the author's overall main message and express it in a concise way" (p. 73).

"When you ___, you restate specific facts and details that an author includes in their work" (p. 73).

"When you use a direct ___, you pull out a bit of prose that is directly expressed, insightful or beautifully written, enclose it in quotation marks and incorporate it into your paper, generally with framing commentary of your own in response ot the quote."

"Learn how the rhetorical modes of exposition, argument, and ___ shape the choices that author's make in the multimedia composition process."