Font size
WorksheetsBenshmarking
Total questions: 10
Worksheet time: 4mins
In 1979 what American company first applied competitor benchmarking in practice?
Xerox
ZM
Motorola
HP
What are the important factors to consider when researching the market?--
focus groups, interviews,polls,surveys
valuable information, customer-centric, forecasts, competitive advantage.
customer-centric, forecasts, competitive advantage.
valuable information, customer-centric
What are the main functions of benchmarking?
analysis and data collection
comparison and results
analytical,production,sales,management and control
planning
What are the four main types of benchmarking?
internal,external,competitive,performance.
focus groups, interviews,polls,surveys
valuable information, customer-centric, forecasts, competitive advantage
customer-centric, forecasts, competitive advantage
The third stage of evolutionary benchmarking?
organization benchmarking
practice benchmarking
strategic benchmarking
prosses benchmarking
In what year did the American company Xerox first put competitor benchmarking into practice?
1970
1979
1989
1975
How many types of marketing research?
5
8
3
4
What is benchmarking?
It provides information and opportunities about the value of existing and new products, thus, helping businesses plan and strategize accordingly.
By understanding the needs of customers, businesses can also forecast their production and sales.
To stay ahead of competitors market research is a vital tool to carry out comparative studies.
is a process of measuring the performance of a company’s products, services, or processes against those of another business considered to be the best in the industry, aka “best in class.”
There are five main methods of conducting marketing research:
observation, focus groups, surveys, data on customer behavior, experiments.
Strategic benchmarking, Practice benchmarking
focus groups, surveys, experiments
strategical benchmark, observation, focus groups
is an internal organisational process which aims to improve the organisation’s performance by learning about possible improvements of its primary and/or support processes by looking at these processes in other, better-performing organisations.
a way of finding and adopting best practices, to the participative ‘the open and collaborative evaluation of services, structures and processes
determines the type of product, or rather, what problem the customer will solve
the problems of advertising as any form of non-personal presentation and promotion of ideas, goods, services, paid for by a clearly established customer.
