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WorksheetsESPM - Ch. 6 Review (The Product)
Total questions: 10
Worksheet time: 5mins
Which of the following is the core of the Marketing Mix?
Product
Price
Place
Promotion
What is a product?
ANYTHING that can satisfy a need or a want
something that can only be a service
something that can only be a tangible product
Which of the 4 Consumer Product Categories would a pack of gum fall into?
convenience
shopping
specialty
unsought
Which of the 4 Consumer Product Categories would a TV fall into?
convenience
shopping
specialty
unsought
Which of the 4 Consumer Product Categories would a hot water heater fall into?
convenience
shopping
specialty
unsought
The complete set of ALL products a business offers to customers is known as...
product mix
product category
product extension
product
The picture above is an example of Apple's.......
product line
product extension
product mix
The picture above shows Coca-Cola's version of a _______.
product extension
product line
product mix
When your cellphone has app updates of software updates, this is an example of a __________.
product mix
product enhancement
product extension
Product packaging considerations include all of the following EXCEPT
ease of use
accessibility
preventing damage
enclosing the entire product
