WorksheetsMarketing
Total questions: 15
Worksheet time: 8mins
We as customers cannot take service on a "test drive", meaning we cannot evaluate them before we use them. This is a problem with the______of the service.
Inseparability
Variability
Intangibility
Perishability
Which of the following is NOT a link in the service-profit chain
Greater service value
Satisfied and productive service employees
Increasingly intangible services
Healthy service profits and growth
Marketing by service firm to train effectively and motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction is called...................marketing
Intelligent
Internal
Perennial
External
________form(s) when capacity exceeds demand and guests are willing to wait.
Loyalty
Demand
Popularity
Queues
It is better to tell the customer______the anticipated wait time
More than
Less than
Exactly
None of the above
When hotel chains enter such markets as the retirement home industry, they are practicing which type of strategy?
Differential diversification
Concentric diversification
Horizontal diversification
Conglomerate diversification
If a hotel chain buys one of its suppliers, it is engaging in what type of growth?
Vertical Integration
Forward Integration
Backward Integration
Horizontal Integration
_____is the approach best suited to gathering descriptive information. it can be structured and unstructured
Experimental research
Survey research
Observational research
Ethnographic research
_______is usually conducted by inviting six to ten people to gather for a few hours with a trained moderator to talk about a product, service, or organization
Online interview
Focus group
Individual interview
Telephone interview
What is the term for the process of dividing a total market into subgroups so that each group consists of buyers and users who share similar characteristics, but who are different from those in the other groups?
Market subdivisions
Market Targeting
Market Segmentation
Market positioning
The diversification strategy is used to gain a market share in_______.
Current product in current market
Current product in new market
New product for current market
New product for new market
Stakeholders are_____
Individuals, groups or organizations that are affected by the behaviour of businesses
People who can influence the behaviour of businesses
All those parties directly working for an organization and are affected by its actions
The people or organizations that own shares in the business
______________ is a collection of hardware, software, data, people, and procedures that work together to produce quality information for marketing decision makers.
Marketing Database
Marketing Information System
Marketing Network
Marketing Information Technology
A small number representative of a large group
Analytics
Data Mining
Cohort
Sample
If you manage a 200-room hotel and only sell 150 rooms tonight, you can't stockpile the extra 50 rooms to sell tomorrow. This is a problem with the_______ of services
perishability
inseperabality
variability
Intangibility
