WorksheetsF5- MARKETING-T1-21
Total questions: 35
Worksheet time: 35mins
The process of gathering, analyzing, and interpreting information about a market and finding out what product consumers want, what price they are willing to pay, and what competition exists.
MARKETING PLAN
MARKET RESEARCH
MARKETING STRATEGY
PRODUCT TESTING
A 'Product' is......
The cost to the buyer of goods or services
Informing customers about products and persuading them to buy them
Where goods or services are available
Goods or services that are sold
'Price' is.......
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Where goods or services are available
Goods or services that are sold
What is 'Promotion' ?
The cost to the buyer of goods or services
Where goods or services are available
Informing customers about products and persuading them to buy them
Goods or services that are sold
One of the 4 p's of the Marketing Mix is 'Place'. This refers to..
Informing customers about products and persuading them to buy them
The cost to the buyer of goods or services
Goods or services that are sold
Where goods or services are available
Which aspect of Promotion is sponsoring sports events an example of?
Public Relations
Personal selling
Advertising
Sales Promotion
Activities aimed at developing, promoting, and distributing products to satisfy the wants and needs of a customer in the most profitable manner is
Market Research
Services
Marketing
Goods
Any place buyers and sellers exchange goods, services, and some form of money.
Goods
Advertising
Marketing
Market
Which P in the Marketing Mix refers to how or where a product will be distributed from producer to consumer?
Price
Place
Promotion
Product
Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product is called
Price
Place
Promotion
Product
If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.
price
product
target market
Marketing mix
THE 4 P's - product, place, promotion, price are called
pricing
selling
target market
Marketing mix
What to make, how to package it, what brand name to use and what label to project is part of the
price
product
target market
Marketing mix
A type of promotion using short term incentives to get people to want to buy something.
Public Relations
advertising
sales promotion
Marketing mix
Which stage of the Product Life Cycle has rapid sales?
introduction
maturity
decline
growth
Select all the aspects or activities of promotion :
advertising
personal selling
public relations
sales promotions
When a business places consumers into specific groups of people with a similar profile and characteristics, e.g. age, gender, this is called
market positioning
market segmentation
market research
market targeting
What is After-sales service?
Discounting products
Meeting of customer’s needs after they have purchased a product
Encouraging customers to purchase more products from your business
Getting feedback on products/services
Short- term incentive or offer designed to increase sales
personal selling
publicity
sales promotion
advertising
Successful organizations learn the preferences and behaviors of key customer segments through this 1st marketing activity
Market research
Advertising
Distribution
Pricing
Which of the 4P's does this represent: T-Shirt
Product
Price
Place
Promotion
Which of the 4P's does this represent: T.V. Commercial or advertisement?
Product
Price
Place
Promotion
Which of the 4P's does this represent: Transportation from producer to wholesaler?
Product
Price
Place
Promotion
Which of the 4P's does this represent: Discounts
Product
Price
Place
Promotion
Which of the 4P's does this represent: Packaging , Branding, Labelling?
Product
Price
Place
Promotion
One to one selling with the customers such as door to door salesmen is a form of
telemarketing
personal selling
advertising
public relations
Which is the correct order in the chain of distribution?
Producer, wholesaler, retailer, consumer
Wholesaler, retailer, producer, consumer
Retailer, wholesaler, producer, consumer
Producer, retailer, wholesaler, consumer
