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CUSTOMER RELATIONS MIDTERM EXAM

Total questions: 50

Worksheet time: 5hrs 55mins

Name
Class
Date
1.

Concern with the creation, enhancement and development of inidividualized customer relationship with carefully targeted customers and customer groups resulting in maximizing their customer life time value

(a)  

2.

Quality efficiency is a benefit of CRM.

a)

TRUE

b)

FALSE

3.

CUSTOMER ATTENTION IS ABENEFIT OF CRM

a)

TRUE

b)

FALSE

4.

IDENTIFIES BEST CUSTOMER

(a)  

5.

INCREASE SALES EFFICIENCY

(a)  

6.

ABILITY TO PLEASE CUSTOMER

(a)  

7.

IMPROVE RELATIONSHIP WITH CUSTOMER

(a)  

8.

OVERLOAD OF INFORMATION

(a)  

9.

LACK OF CULTURAL PREPARATION

(a)  

10.

LOSS OF PERSONAL INTERACTION

(a)  

11.

OVER AUTOMATION

(a)  

12.

Provides company's mix of products and services in front of each customer at the right time,

(a)  

13.

ALWAYS IMPROVE AND INCREASE SALES TO INTERACT WITH ONE ANOTHER.

(a)  

14.

SERVING CUSTOMER BASED THRIUGH PROBLEM RESOLUTIONS SYSTEMS AND ALWAYS PROVIDE PRE AND POST SERVICES TO THE CUSTOMERS.

(a)  

15.

CAPABILITIES THAT CAN BE DIRECTLY INVOKED BY THE CUSTOMER ON THE INTERNET AND WIRELESS DEVICES.

(a)  

16.

CAPABILITIES SUCH AS SHOPPING, MARKETPLACE ETC.

(a)  

17.

Be patient

Remain calm

Use Your Best Listening skill

are best way to respond to angry customer

a)

TRUE

b)

FALSE

18.

Don't Thank customers for bringing the

issue to your attention.

a)

TRUE

b)

FALSE

19.

TRUE OR FALSE. Do not explain the step you’II take to

solve the problem. Just do it.

(a)  

20.

Set a time to follow-up with

them, if needed.

a)

TRUE

b)

FALSE

21.

YOU ARE IN THE BUSINESS NOT TO SERVE CUSTOMER SERVICE AND YOU ALSO NEED TO KNOW WHAT CUSTOMERS WANT

a)

TRUE

b)

FALSE

22.

YOU NEED TO TAKE TIME TO ASK WHAT THE CUSTOMER NEEDS BY JUST OBSERVATION.

a)

TRUE

b)

FALSE

23.

MOST CUSTOMER NEEDS ARE EMOTIONAL RATHER THAN LOGICAL.

a)

TRUE

b)

FALSE

24.

CUSTOMER VALUE SINCERITY. IT CREATES TRUST AND LOYALTY.

a)

TRUE

b)

FALSE

25.

YOU HAVE TO LET THE CUSTOMER UNDERSTAND YOUR SYSTEM

a)

TRUE

b)

FALSE

26.

ALWAYS LOOK FOR WAYS TO HELP CUSTOMERS

a)

TRUE

b)

FALSE

27.

WHEN SOMETHING GOES WRONG. DO NOT APOLOGIZE TO CUSTOMER, LET THEM KNOW THAT THEY ARE WRONG AND ARGUE WITH THEM.

a)

TRUE

b)

FALSE

28.

The mistake many small businesses

make is that they try to find a CRM

application that does too much. Take the

time to find out what your internal

needs really are and who will use the

CRM daily. Once you have that, then you

are better placed to improve your client

relationships and build loyalty.

a)

TRUE

b)

FALSE

29.

Make customer communications timely and

relevant. Don’t spam existing customers,

but also be careful not to contact them too

infrequently. Targeting tailored messages at

customers according to what they are

interested in, via their preferred medium, is

the best way to build a relationship.

a)

TRUE

b)

FALSE

30.

Do not take an active interest in your customer’s

business and move from doing what’s expected

of you, to getting more involved in your

customer’s world.

a)

TRUE

b)

FALSE

31.

Don’t try to move too fast, too soon.

Building a relationship is a long-term

investment and it takes time to develop

trust. Don’t expect your customers to

instantly trust that you will be able to

deliver on your promises, or expect them to

want your advice and input for their

business.

a)

TRUE

b)

FALSE

32.

You cannot assume that you know what a

customer's expectations are as they will

vary by individual and will change over

time. Be sure to ask your customers what is

important to them and find out why your

customers do business with you so you can

ensure you are meeting their needs.

a)

TRUE

b)

FALSE

33.

Customers hold on to your promises

to them and promising something

you can’t deliver is sure to

disappoint. What’s more, they might

even spread the news, seriously

damaging your business integrity.

a)

TRUE

b)

FALSE

34.

Seasonally seek customer

feedback, whether by asking

directly, or using social media

(websites, forums, blogs and

other networking sites).

a)

TRUE

b)

FALSE

35.

Being aware of, and dealing

quickly with complaints, is

essential for improving

quality and increasing

customer loyalty.

a)

TRUE

b)

FALSE

36.

Acting consistently develops trust

and is crucial when access to

digital and social channels means

prospective customers can easily

view the experiences of existing

customers.

a)

TRUE

b)

FALSE

37.

Technology makes remote working highly

effective, but communicating with your

customers face to face, when possible, will

enable them to see directly how you work

and get to know you personally. It may also

help you find more potential customers

through their circle.

a)

TRUE

b)

FALSE

38.

If you are

serious about a long-term business

relationship with your customers, you must

be upfront and honest. Customers will

often understand that things don’t always

go as planned and will have a certain level

of tolerance so long as you are upfront with

them.

a)

TRUE

b)

FALSE

39.

Leverage what you know about

your customers to offer advice

and recommendations on

additional products and services

that may be of help either now or

in the future.

a)

TRUE

b)

FALSE

40.

Identify customers that have been loyal to your

business and reward them for their continued

support. Give them unique offers, let them

know about new products and services first and

invite them to special events. In turn, satisfied

customers who perceive a high value in your

products and services make excellent advocates

for your business.

a)

TRUE

b)

FALSE

41.

GAPS BETWEEN WHAT BUSINESS PROMISES IN TERMS OF PRODUCTS AND SERVICES AND WHAT CUSTOMERS GET.

(a)  

42.

CUSTOMERS COMPLAINT FOR THEIR EXPECTATION THAT HAVE MET.

a)

TRUE

b)

FALSE

43.

WE ALWAYS HAVE TO PROVIDE CUSTOMERS OPPORTUNITIES TO COMPLAIN.

a)

TRUE

b)

FALSE

44.

When a customer gets really enraged, there are

proper ways to handle it. You can let yourself be

a sponge for customer frustration because that

will make you angry and everything will get

worse.

a)

TRUE

b)

FALSE

45.

Remember there’s a real person on the

other end of the line and try to empathize with his

or her anger, which can be useful in relieving your

tension. Sometimes, properly handling an angry

customer’s problem will result in a sincere

apology and a great review.

a)

TRUE

b)

FALSE

46.

According to Harvard Health, exercise is

one of the best things to do for stress.

a)

TRUE

b)

FALSE

47.

Sometimes venting

a little yourself lets the heat out and

enables you to handle big challenges. If no

one is around, talk to yourself. Work

around the problem until you feel calm

enough to address the situation.

a)

TRUE

b)

FALSE

48.

Every customer service rep should have a

breathing method to employ when tensions get

high. It’s essential not to engage with angry

customers who are looking to pick a fight, and it’s

also vital to stay focused so you can resolve the

issue. Breathing exercises can help with this. Most

people choose to breathe very slowly and deeply

for at least a minute while a customer is venting.

This can help to put things back into perspective

and dissolve some of the tension.

a)

TRUE

b)

FALSE

49.

Thinking positive can be a key to dispelling

stress, but it’s certainly not easy. One way to

jump-start a more positive mindset is to write

down all the positive thoughts that come to you.

You might have to force this at first and think

back on your day to recall the positives that

happened. Over time, you’ll develop gratitude

for small and seemingly insignificant things that

do wonders for relieving tension.

a)

TRUE

b)

FALSE

50.

Development and maintenance of mutually beneficial long term relationship with strategically significant customers.

(a)