Worksheetsp. 86- ex.d-categorize
Total questions: 6
Worksheet time: 6mins
Name
Class
Date
1.
Advertisers find information about you from the sites you browse on the Internet
a)
true
b)
false
2.
Participants who were told they received the ad based on their gender were more interested in the product.
a)
true
b)
false
3.
Some ads implied that the consumer had particular characteristics, like being sophisticated
a)
true
b)
false
4.
If consumers know they received an ad because of their past browsing history, they will be less interested in the product.
a)
true
b)
false
5.
An ad sent to a consumer about a product or event that he or she has no interest in will be effective.
a)
true
b)
false
6.
All of the participants in the first study believed that they had characteristics implied by ads they received.
a)
true
b)
false
100 %
