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Digital Marketing

Total questions: 6

Worksheet time: 3mins

Name
Class
Date
1.

Which are first generation digital marketing tools:

a)

Email Marketing, Online Advertising, SEM, Affiliate Marketing, Viral marketing and Buzz marketing

b)

Email Marketing, Affiliate marketing, Online Marketing and SEM

c)

SEO, Email Marketing, Viral Marketing and Affiliate Marketing

2.

When you speak of "Market Oriented Organizations" what do they mean?

a)

That they look outward, rather than inward, recognize and try to respond to their needs to customers in a more effective way than the competition.

b)

That they solve the problems of their clients with business growth strategies.

c)

That they look outwards, more than inwards, but do not recognize and try to give answers to their needs to customers in a more effective way than the competition.

3.

what does e-crm mean?

a)

Customer Retention And Customer Relationship Management Through Digital Channels

b)

Measuring The Reach Of Digital Marketing Activities

c)

First generation digital marketing tools

4.

What is the tool used to measure the scope of digital marketing activities?

a)

Market analysis

b)

E-crm

c)

Google Trends

5.

What is the difference between SEO and SEM?

a)

SEO is about medium-long term results, while SEM is about short-medium term.

b)

SEO is focused on improving the visibility of search results and SEM is based on advertising campaigns through paid ads on search results pages

c)

SEO is free and SEM is not.

6.

What is a point of contact?

a)

Mechanism that evolves at a dizzying rate which seeks efficiency.

b)

Marketing strategy that they offer to their clients for an improvement of their channels.

c)

Physical or virtual human intervention established by a client with the company's resources.