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WorksheetsSWOT ANALYSIS - BUSSHART 404
Total questions: 10
Worksheet time: 5mins
Which of the following is an internal strength that a business might identify during a SWOT analysis:
Extensive regulations
Financial resources
Limited competition
Increased expenses
What is a potential opportunity a manager might identify in a SWOT analysis?
Falling trade barriers
Strong research and development
Management turnover
Risk of takeover
One reason for conducting a SWOT analysis for use in the marketing process is to identify a business’s __________ strengths and weaknesses.
financial
regional
external
internal
A SWOT analysis indicates that customers' buying preferences are changing, but the business has a very limited product line. This is an example of an
internal strength responding to an external threat.
external threat attacking an internal weakness.
internal weakness compensating for an external threat.
external opportunity coinciding with an internal strength.
Which of the following is a weakness that a business might identify as a result of conducting a SWOT analysis:
Inability to adapt to changes in customer preferences
Possibility of competitors entering the market
Need to comply with additional governmental regulations
Availability of technically advanced equipment
One of the benefits to a business of conducting a SWOT analysis is that it enables the business to take advantage of possible external opportunities by identifying the
economic conditions in the market.
problems with the management staff.
costs involved in developing a product.
capabilities that make it successful.
Which of the following is an internal factor that a business should consider when conducting a SWOT analysis:
Type of industry
Rate of productivity
Location of target market
Amount of competition
What is a question that a business might ask itself during a SWOT analysis to determine its strengths?
Where are we making money?
What economic trends are beneficial to us?
What are our competitors doing?
What obstacles do we face?
Which of the following marketing strategies focuses on opportunities that are a good match with the business's strengths:
W-O
S-T
W-T
S-O
Gary works for a computer software company. He always keeps up on the technological advances in his industry, and he also makes sure he knows what products his competitors are developing. When Gary gathers this external information, he is participating in
threat appraisal.e
competition assessment.
nvironmental scanning.
information collecting.
