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WorksheetsDigital Design 2+5 Re-cap
Total questions: 25
Worksheet time: 13mins
What is research?
The systematic investigation into something to find new facts
A creative means of planning something new
An investigation into whether something is right or wrong
The discovery of new fictional information
Which is a Primary research method?
Interview
Online Website
Book
Newspaper
Which is a secondary research method?
Survey
Questionnaire
Journal
Phone interview
Secondary research can be described as...
Research conducted by you
Research conducted by a group of people
Research you collected from existing research
Research collected by a friend
Primary research can take time to complete, is this a Pro or a Con?
(a)
Is secondary research more or less expensive to conduct than primary research?
(a)
Which one best describes audience specific research?
Researching a sample group of people to analyse their behaviours and habits
Researching a particular products effectiveness with a group of people
Evaluating the effectiveness and likeness of a new potential product potentially given to a group of people
Evaluating the feedback given from a single person based on their response to a given trial
Receiving open ended opinionated answers from a survey refers to what type of data collection?
Qualitative data
Quality based data
Qualification data
Quantifiable data
What type of data based answers can we turn into charts, graphs and infographics?
Quantitative data
Quantity data
Quantifiable data
Qualitative data
What best describes what advertisement campaign is?
A designed strategy carried out across multiple different platforms with same message
A designed strategy carried out across multiple different platforms with a different message
A designed strategy carried out on one platform with same message
A designed strategy carried out on one platform with no message intended
Which one of the following is not an intended purpose of a marketing campaign...
Increased brand awareness
Increasing Sales
New Communication Delivery
To promote a discounted product line
Which 4 are the main platforms under which we categorise all media delivery?
Print, Radio, Video, Internet
Radio, Mobile, Internet, Word of Mouth
Video, TV, Print, News Paper
Internet, Radio, Email, Internet
POT LUCK - What is Brand Image be best described as?
The audiences perception of the company
The key logos and colours of the company
The name of the company
What the company thinks of its audience
POT LUCK - The colour scheme, logo, company font, website design, and much more is known as what?
Brand Identity
Brand Image
Brand Design
Brand look
A creative Brief is the same as a Design Proposal?
Yes
No
Which 3 of these should be included on a creative brief...
Aims and Goals
Target Audience
Project Outline
Questionnaire
Day-by-day timeline
What is the main reason for our choices of company for which we will create an advertising campaign?
Sustainability
Technology Advancements
Charity Connections
Carbon Footprints
POT LUCK - When we analyse an advert, what is the term given to the themes behind the types of adverts?
Advertisement Genre
Advertisement Theme
Advertisement Appeal
Advertisement Feel
What is the process called for 'finalising' and encoding your premiere pro project into a video?
Finish
Export
Convert
Complete
True or False, your animated advert campaign is expected to be at least 10 seconds long.
(a)
In Premiere Pro what keys are used to cut the video on the playback needle (blue playback needle)
CMD+K
CMD+C
SHFT+K
SHFT+R
Into which Premiere Pro section would you drag and drop your files to edit?
Source
Program
Project
Timeline
What takes place in the timeline of our project in Premiere Pro?
Watching the video
All editing
File management
clip preview
What tool is this in Premiere Pro?
Selection Tool
Navigation Tool
Copy Tool
Move Tool
What are you making in as the main section of your project for unit 2+5?
A 10 second animated campaign video
A 10 second audio campaign sequence
A 10 second live action video advertisement
A 10 second slideshow of campaign designs
