wayground logo

Free Printable Worksheets

Font size

S
M
L
XL
Worksheets

Advertising Intro Review

Total questions: 17

Worksheet time: 6mins

Name
Class
Date
1.

Which significant term is this: Refers to different channels we use to communicate information in the everyday world.

a)

Media

b)

Advertising

c)

Marketing

d)

Text

2.

Which significant term is this: unit of meaning that is complete in some way.

a)

Media

b)

Advertising

c)

Marketing

d)

Text

3.

Which significant term is this: The process of promoting something to an audience, or the chosen market for that idea/product. It is a form of mass communication

a)

Media

b)

Advertising

c)

Marketing

d)

Text

4.

Which significant term is this: The process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organization's, and events to create and maintain relationships that will satisfy individual and organizational objectives.

a)

Media

b)

Advertising

c)

Marketing

d)

Text

5.

What does USP stand for?

(a)  

6.

What does the first 'A' in the acronym AIDAS stand for?

a)

Alert

b)

Action

c)

Attract

d)

Aware

7.

What does the second 'A' in the acronym AIDAS stand for?

a)

Alert

b)

Action

c)

Attract

d)

Aware

8.

What does the 'I' in the acronym AIDAS stand for?

a)

Interest

b)

Important

c)

initial purchase

9.

What does the 'D' in the acronym AIDAS stand for?

a)

Develop

b)

Desire

c)

Delve

10.

What does the 'S' in the acronym AIDAS stand for?

a)

Satisfaction

b)

Settlement

c)

Sale

11.

TAC ads are an example of what type of advertising?

(a)  

12.

Product placement in Films is an example of what type of advertising?

(a)  

13.

Jingles are most associated with what type of advertising

(a)  

14.

Television, Radio and Internet are all type of advertising of what sort of advertising?

(a)  

15.

Billboards, trade shows and events are all type of advertising of what sort of advertising?

(a)  

16.

Which advertising platforms is the oldest (the original)?

a)

Broadcast

b)

Radio

c)

Print

d)

Outdoor

17.

Newspapers, Magazines and Brochures are all type of advertising of what sort of advertising?

(a)