WorksheetsMarketing - week 1
Total questions: 12
Worksheet time: 4mins
Marketing provides a vital link between the business and the c (a)
Market a (a) involves examining the particular characteristics of a market, such as market size and growth.
Which one of the following could be an ethical issue that could impact marketing?
Promoting Blackpool Pleasure Beach in the North West
Distributing chocolates near a school
Promoting OLED televisions, stressing the features of the product.
Which one of the following is a definition for sales value?
The number of units sold
Sales of one brand as a percentage of total market sales
How much is spent on a product eg sales of £30,000
The percentage change in the total sales in the market over a given period.
Market share measures the sale of one b (a) as a percentage of total market sales in a given period.
To calculate percentage growth in sales, complete the formula:
Change in sales over a given time x 100
????
Profit
Market share
Existing Sales
Total Costs
Brand loyalty is important because it helps build a r (a) with the customer.
Which one of these is an external influence on marketing objectives?
A strategy of the business is to grow.
A highly ambitious manager setting high and demanding marketing objectives.
New legislation has been passed, prohibiting the sale of a product to a certain group of potential customers.
The capacity of a business. A business has capacity of 200,000, so it cannot produce any more.
The use of technology will potentially make it easier to promote and sell a house online.
True
False
The economy can impact how much customers can p.. for an item.
(a)
Market positioning is important part of marketing, as it can determine what customers p (a) is being offered to them.
Sales volume measures the level of sales in a given period in terms of u (a) sold.
