Worksheetsmkt301- CHẮC CHẮN PASS WITH ĐIỂM CAO
Total questions: 21
Worksheet time: 11mins
Suzanne is well-trained as a qualitative researcher. The area in which she is likely to be well trained is:
a.construct development.
b.hypothesis testing.
c.questionnaire design
d.statistical data analysis
e.use of projective techniques
A
B
C
D
E
A college professor wants to find if students in the U.S. colleges will find the new textbook that he has written to be useful and interesting. He decides to sample all marketing majors at the school he teaches. He believes that this group of students will be representative of the U.S. college student population. His method of sampling is most probably:
a.census sampling.
b.convenience sampling.
c.judgment sampling.
d.quota sampling
e.cluster sampling.
A
B
C
D
E
A researcher decides to use in-depth interviews over focus groups for her research study. All of the following could have motivated this decision, EXCEPT:
a.she wanted to cover richer details from each participant in the study
b.she wanted to lower the likelihood of getting socially desirable responses from participants
c.she wanted to create a situation where participants didn't feel like they had to impress others by their responses
d.she wanted to hear from respondents who may feel inhibited in the presence of others.
e.she wanted the participants to build upon each others' responses.
A
B
C
D
E
Which of the following characteristics of observation describes the degree to which the researcher or trained observer actually observes the behavior or event as it occurs?
a.Awareness
b.Structure
c.Directness
d.Observing mechanism
e.Reference
A
B
C
D
E
External validity:
A.exists when the research design accurately identifies causal relationships.
B refers to the extent to which a causal relationship found in a study can be expected to be true for the entire defined target population
C.can be threatened by selection bias
D.refers to the degree that the design and its procedures can be replicated and achieves similar conclusions about hypothesized relationshipse.
E.refers to causal research designs that manipulate the independent variables to measure the dependent variable in a natural setting
Compared to lab experiments, field experiments are characterized by all of the following, EXCEPT
A.field experiments are more realistic
B field experiments are more controllable
C.field experiments take longer to complete.
D.field experiments are more expensive to conduct
E.field experiments can allow your competitors to learn about your initiatives (that are being field-tested).
An instructor teaching an introductory course in marketing has 300 students enrolled in her class. Some students in the class request the instructor to cancel her class on Wednesday before Thanksgiving. She agrees to do so if 70 percent of the students agreed with the proposal to cancel the class. Instead of asking every student to participate in the poll, she asks students to write their names on index cards and put them in a collection basket. She then asks a student to pull out 30 cards from the basket without looking at the basket or the cards. The instructor is practicing what kind of sampling technique?
A.Systematic random sample
B Simple random sample
C.Stratified random sample
D Convenience samplee.
E.Judgment sample
In order to use this sampling method, a researcher has to first order all members of the defined target population in some way (say, as in a phone book). Which method is this researcher most likely using?
A.Convenience sampling
B Simple random sample
C. Judgment sample
D Systematic random sampling
E.Stratified random sample
Before polling students in the School of Business, the researcher divides all the current students into groups based on their class standing (freshman, sophomores, etc). Then, she randomly draws a sample of 50 students from each of these groups to create a representative sample of the entire student body in the School. The researcher is practicing which of the following sampling methods?
A.Simple random sampling
B Systematic random sampling
C. Stratified random sampling
D.Cluster sampling
E.Snowball sampling
c
In a defined target population, there are 1,950 small firms, 45 medium sized firms, and 5 large firms. A researcher is interested in drawing a probability sample from this population. However, given the greater economic significance of the five large firms, he wants to draw more heavily from that group. Given this objective, the researcher should use:
A.Simple random sampling
B Systematic random sampling
C. disproportionately stratified sampling.
D.Cluster sampling
E.Snowball sampling
A researcher does not have the resources or time to do a probability sample. She wants to do a convenience sample, but she also wants to make sure that all ethnicities are fairly represented in her sample. What kind of sampling would you recommend to her?
a.census sampling.
b.convenience sampling.
c.judgment sampling.
d.quota sampling
e.cluster sampling.
A
B
C
D
E
Which method of sampling relies on the assumption that rare groups of people tend to form their own unique social circles?
a.judgment sampling.b.convenience sampling.
c.snowball sampling.
d.quota sampling.
e.cluster sampling.
A
B
C
D
E
If there is significant variation among subjects regarding their attitudes towards a given brand, this variance will be reflected most clearly in which of the following measures of brand attitude?
a.Mean
b.Mode
c.Standard deviation
d.Median
e.frequency distribution
A
B
C
D
E
Which of the following measures of dispersion is/are appropriate for all the different types of scales (nominal, ordinal, etc.)?
a.Frequency distribution
b.Mode
c.Standard deviation
d.Mediane.Range
A
B
C
D
E
What type of a scale asks the respondent to state his/her agreement or disagreement with a series of statements about a specific brand in terms of a five-point scale ranging from strongly agree to strongly disagree?
a.Likert scale
b.Semantic differential scale
c.Paired-comparison scale
d.Constant sum scale
e.Numerical scale
A
B
C
D
E
Which of the following scales is typically used to create a perceptual image profile?
a.Likert scale
b.Free-choice scale
c.Nominal scale
d.Ratio scale
e.Semantic differential scale
A
B
C
D
E
If a respondent does not have access to information needed to answer an item, then the participant has been exposed to a:
a. unanswerable item.
b. leading item
c. incomprehensible item.
d. double-barreled question.
e. primary item.
A
B
C
D
E
If a researcher wants to force respondents to make explicit trade-offs among several attributes or features, the most appropriate scale for this purpose is a:
a.graphic rating scale.
b.constant sum scale
c.likert scale.
d.smiling face descriptor scale
e.rank-order scale.
A
B
C
D
E
On a survey, a student comes across a question that asks, "To what extent did you find marketing and accounting courses useful?" This question is (most closely) an example of a(n):
a.incomprehensible question.
b.unanswerable question.
c.leading question.
d.loaded question.
e.double-barreled question.
A
B
C
D
E
While filling out a survey, a respondent comes across a statement that read "The survey is almost completed. There are only a few more questions." This statement is an example of a:
a.introductory statement.
b.concluding statement.
c.transition phrase.
d.layout phrase.
e.skip phrase.
A
B
C
D
E
A focus group is:
a.an interview technique with the main objective of finding out how a subject would respond to a certain statement.
b.a formalized process of bringing a small selected group of people together for an interactive and spontaneous discussion on one particular topic or concept.
c.a detailed outline of the topics, questions, and sub-questions used by the moderator to lead the focus group session.
d.the interactive procedure between the researcher and moderator discussing the subjects' comments and/or responses to the topics that outlined the focus group session.
e.the systematic procedure of taking individual responses and grouping them into larger theme categories or patterns of expressions.
