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Name the Generic Strategy used

Total questions: 15

Worksheet time: 5mins

Name
Class
Date
1.

Choose the generic business-level strategy this business/company uses. (Jollibee)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy

2.

Choose the generic business-level strategy this business/company uses. (Xiaomi)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy

3.

Choose the generic business-level strategy this business/company uses. (Adidas)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy

4.

Choose the generic business-level strategy this business/company uses. (7-Eleven)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy

5.

Choose the generic business-level strategy this business/company uses. (Penshoppe)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy

6.

Choose the generic business-level strategy this business/company uses. (Uniqlo)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy

7.

Choose the generic business-level strategy this business/company uses. (Zara)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy

8.

Choose the generic business-level strategy this business/company uses. (McDonald's Fast Food)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy

9.

Choose the generic business-level strategy this business/company uses. (Honda Motor Co)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy

10.

It is the primary matter faced by an organization that must be addressed for the organization to survive, excel, or achieve a major strategic initiative

a)

Bankruptcy

b)

Strategic Issue

c)

Strategy Issue

d)

Generic Business-level issue

11.

It is a tool that considers a firm’s strengths and weaknesses along with the opportunities and threats that exist in the firm’s environment.

a)

PESTEL

b)

Value Chain Analysis

c)

SWOT Analysis

d)

VRIO Framework

12.

This dimension involves whether a firm tries to gain an edge on rivals by keeping costs down or by offering something unique in the market.

a)

Competitive Advantage

b)

Resource Advantage

c)

Scope of Operations

d)

Business Operations

13.

This dimension involves whether a firm tries to target customers in general or whether it seeks to attract just a narrow segment of customers.

a)

Scope of Operations

b)

Competitive Advantage

c)

Business Operations

d)

Resource Advantage

14.

Strengths and weaknesses are assessed by examining the external environment of the firm.

a)

True

b)

False

15.

Choose the generic business-level strategy this business/company uses. (Burger King)

a)

Broad Cost Leadership

b)

Broad Differentiation

c)

Focused Cost Leadership

d)

Focused Differentiation

e)

Best-Cost Strategy