WorksheetsOCR Business 2.2 Market Research
Total questions: 10
Worksheet time: 5mins
Which of the following is an example of primary research?
Books
Internet
Questionnaires
Journals
Why may a firm wish to ask questions before launching a new product?
To reduce risk
To save time
To save advertising
To cut costs
Which one of these statements about start-up market research is true?
A focus group will decide the best selling price
Start-ups often don't conduct formal market research
Primary research is better than secondary
Government grants pay for start-up research
Which of these would be an example of primary market research that a start-up would use?
Newspaper report on the target market
Focus group talking about the product idea
A YouTube search for market reports
A government report on the target market
Which of these would be the lowest-cost method of research for a start-up?
A postal survey to 3,000 householders
Focus group meetings
Quick survey of followers on Twitter
In-depth telephone interviews with 100 customers
A likely problem of a start-up using postal surveys for research is likely to be:
Interview costs are high
Opinions cannot be surveyed
Everyone prefers online surveys
Low response rate
Primary market research for a start-up involves:
Collecting data first hand
Using data that is already available
Collecting data using market segments
Using socio-economic groups to collect data
The principal role of marketing is to...
Increase Sales
Increase Profit
Increase the number of products made
Increase the skills of the workers
A business can understand the needs of its customers by...
conducting market research
making the best possible product
setting a lower price than competitors
having special offers such as buy one get one free
Secondary Research is...
Data that already exists that has been collected for a different purpose
Data collected first-hand for a specific research purpose
Research carried out by customers
Research carried out by stakeholders
