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WorksheetsGoogle Analytics
Total questions: 15
Worksheet time: 15mins
A new Custom Channel Group may be applied retroactively to organise data that has been previously collected.
TRUE
FALSE
What model represents the hierarchical structure of a Google Analytics account?
View > Account > Property
ACCOUNT>PROPERTY>VIEW
PROPERTY>VIEW>ACCOUNT
If a web page visitor clears the Analytics cookie from their browser, what will occur?
Analytics will set a new browser cookie the next time a browser loads a tracked page
Analytics will set a new unique ID the next time a browser loads a tracked page
All of the above
or Analytics will not be able to associate user behavior data with past data collected
What feature can join offline business systems data with online data collected by Google Analytics?
Google Ads Linking
User ID
Data Import
Goal tracking
If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?
1
6
3
2
Auto-tagging is used to collect data from what kind of traffic?
Website referral traffic
Google Ads Campaign traffic
Social media traffic
Social media traffic
Segments will not allow you to do what?
Isolate and analyze data
Build custom Remarketing lists
Permanently alter data
Create subsets of sessions or users
To recognize users across different devices, what feature must be enabled?
User ID
USER ID
Google Ads Linking
Attribution Models
Audience Definitions
Which default traffic source dimensions does Google Analytics report for each website visitor?
Campaign and Ad Content
x
X
Campaign and Medium
Source and Medium
Source and Campaign
What Remarketing audiences cannot be defined by default?
Users who visited a specific page on a website
Users who visited a specific page on a website
Users who visited a physical store
Users who speak a particular language
What is a “dimension” in Google Analytics?
A report that offers different demographic information about your audience
A comparison of data between two date ranges
The lifetime value of a user in a given date range
An attribute of a data set that can be organized for better analysis
In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.
False
True
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
Website Referrals
TV Commercials
Social Media Networks
Paid and Organic Reach
What campaigns require manual tags on destination URLs for tracking?
x
none
Google Ads campaigns
Auto tagged campaigns
Email Campaigns
The default session timeout duration in Google Analytics is how many minutes?
5
10
30
15
