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Marketing

Total questions: 76

Worksheet time: 57mins

Name
Class
Date
1.

Product

a)

The cost to the buyer of goods or services

b)

Informing customers about products and persuading them to buy them

c)

Where goods or services are available

d)

Goods or services that are sold

2.

Price

a)

Informing customers about products and persuading them to buy them

b)

The cost to the buyer of goods or services

c)

Where goods or services are available

d)

Goods or services that are sold

3.

Promotion

a)

The cost to the buyer of goods or services

b)

Where goods or services are available

c)

Informing customers about products and persuading them to buy them

d)

Goods or services that are sold

4.

Place

a)

Informing customers about products and persuading them to buy them

b)

The cost to the buyer of goods or services

c)

Goods or services that are sold

d)

Where goods or services are available

5.

Is this ...

a)

Price?

b)

Place?

c)

Promotion?

d)

Product?

6.

Is this ....

a)

Place?

b)

Product?

c)

Promotion?

d)

Price?

7.

Is this...

a)

Place?

b)

Product?

c)

Promotion?

d)

Price?

8.

Is this...

a)

Price?

b)

Promotion?

c)

Place?

d)

Product?

9.

True or False?

Marketing involves encouraging people to buy a product or service.

a)

True

b)

False

10.

True or False?

Marketing includes advertising, selling, and delivering products to consumers.

a)

True

b)

False

11.

A marketing .............. refers to a business's overall plan for reaching prospective consumers.

a)

price

b)

promotion

c)

strategy

d)

place

12.

True or False?

Sponsoring sports events is an example of marketing.

a)

True

b)

False

13.

..................... are people who have a big social media following.

a)

Borrowers

b)

Investors

c)

Influencers

d)

Bankers

14.

Business process of creating relationship with and satisfying customers.

a)

Advertisement

b)

Marketing

c)

Market Research

d)

Market Study

15.

Process of gathering, analyzing, and interpreting information about market, product, or service to be offered for sale in the market, about the past, present and potential customers for the product or service.

a)

MARKETING PLAN

b)

MARKET RESEARCH

c)

MARKETING STRATEGY

d)

PRODUCT TESTING

16.

Asking survey questions aimed capturing needs, values, attitudes, behaviors and demographics.

a)

ADVERTISING TESTING

b)

BRAND AWARENESS AND REACH

c)

MARKET SEGMENTATION

d)

PRODUCT TESTING

17.

Pinterest, Instagram, Facebook are example of ........

a)

DISPLAY ADS

b)

PODCASTS

c)

SOCIAL MEDIA ADS

d)

VIDEO ADS

18.

Any goods and services a business sells

a)

advertising

b)

product

c)

market segment

d)

profit

19.

item you can touch, such as donuts

a)

sales promotions

b)

advertising

c)

market research

d)

good

20.
Developing, promoting, and distributing products to satisfy the wants and needs of a customer
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
21.
That which can be touched
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
22.
Tangible products that we use to satisfy our wants and needs
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
23.
Intangible items that have monetary value and satisfy needs and wants
a)
Goods
b)
Services
c)
Marketing
d)
Tangible
24.
Not able to be touched
a)
Goods
b)
Advertising
c)
Marketing
d)
Intangible
25.
How/where a product will be distributed
a)
Price
b)
Place
c)
Promotion
d)
Product
26.
Setting and communicating the value of products and services. Setting the cost at the right level.
a)
Price
b)
Place
c)
Promotion
d)
Product
27.
Any form of communication used to inform, persuade, or remind; how potential customers will be told about the product
a)
Price
b)
Place
c)
Promotion
d)
Product
28.
Providing customers with the goods & services they want at a given cost
a)
Selling
b)
Place
c)
Promotion
d)
Marketplace
29.
All potential customers who will buy a product for personal use.
a)
consumer market
b)
business market
c)
target market
d)
Marketing mix
30.
If a product makes a difference in the market, it is considered to have a big _____________.
a)
service
b)
business
c)
impact
d)
price
31.
If a business aims its advertising toward a specific group of consumers that have similar wants and needs, that group would be their _________.
a)
price
b)
supply and demand
c)
target market
d)
Marketing mix
32.
THE 4 P's - product, place, promotion, price
a)
price
b)
selling
c)
target market
d)
Marketing mix
33.
what to make, how to package it, what brand name to use and what image to project
a)
price
b)
product
c)
target market
d)
Marketing mix
34.
A symbol used to represent a brand or company
a)
price
b)
product
c)
target market
d)
logo
35.
A unique name and image for a product used to create an image in the consumers' mind, i.e. Pampers, Band-Aid, Kool-Aid
a)
price
b)
product
c)
brand
d)
Marketing mix
36.
A type of promotion used to get people to want to buy something.
a)
price
b)
product
c)
advertising
d)
Marketing mix
37.
An individual who buys products or services for personal use and not for manufacture or resale
a)
price
b)
product
c)
advertising
d)
consumer
38.
Which of the following is not a form of advertising?
a)
TV Commercial
b)
Billboard
c)
Weekly Sale Circular
d)
All of them are forms of adveritising
39.
A specific group of consumers that an organization selects as the focus of its marketing plan.
a)
market
b)
clients
c)
customers
d)
target market
40.
Tangible goods, such as a baseball, or a cellphone.
a)
services
b)
wants
c)
product
d)
needs
41.
The process of developing, promoting, and distributing goods and services to satisfy customer’s needs and wants.
a)
marketing concept
b)
marketing mix
c)
market
d)
marketing
42.
Studies of consumers based on social and psychological characteristics, such as attitudes, interests, and opinions.
a)
market segmentation
b)
demographics
c)
psychographics
d)
geographics
43.
Potential customers with shared needs who have the desire and ability to buy a product.
a)
market
b)
target market
c)
clients
d)
customers
44.
Things that people desire based on personality, experiences, or information about a product.
a)
wants
b)
needs
c)
tangible
d)
intangible
45.
Basic necessities such as food, clothing, shelter.
a)
wants
b)
needs
c)
tangible
d)
intangible
46.
Intangible goods, such as a movie ticket or an insurance company.
a)
services
b)
goods
c)
wants
d)
services
47.
Statistics that describe a population in terms of personal characteristics, such as income, age, and occupation.
a)
behavioristics
b)
demographics
c)
geographics
d)
psychographics
48.
Statistics about where people live.
a)
demographics
b)
behavioristics
c)
geographics
d)
psychographics
49.
A combination of four basic marketing strategies: product, place, price, promotion.
a)
market segmentation
b)
marketing
c)
market
d)
marketing mix
50.
The idea that companies need to satisfy their customers while also trying to reach their company’s goals.
a)
marketing concept
b)
marketing
c)
marketing mix
d)
market segmentation
51.
A way of analyzing a market by categorizing specific characteristics.
a)
marketing mix
b)
target market
c)
market segmentation
d)
marketing concept
52.
Delta Motorworks markets its cars based on the age, gender, and income of its customers. Which of the following types of market segmentation is evident here? 
a)
Geographic segmentation
b)
Benefit segmentation
c)
Occasion segmentation
d)
Demographic segmentation
53.
"Many companies today are localizing their products, advertising, promotion, and sales efforts to fit the needs of individual regions, cities, and neighborhoods." This is an example of ________.
a)
Geographic segmentation
b)
Product diversification
c)
Branding
d)
Psychographic segmentation
54.
________ involves dividing a market into smaller segments of buyers with distinct needs, characteristics, or behaviors that might require separate marketing strategies or mixes. 
a)
Mass customization
b)
Market targeting
c)
Market segmentation
d)
Differentiation
55.
Gilron Holidays runs a premium membership club that caters to customers whose annual salary exceeds $100,000. Members of this club are offered seasonal discounts on select luxury hotels in select cities worldwide. Gilron Holidays most likely follows a(n) ________ segmentation approach. 
a)
Gender
b)
Income
c)
Geographic
d)
Benefit
56.
Mass marketing involves identifying market segments, selecting one or more of them, and developing products and marketing programs tailored to each.
a)
True
b)
False
57.
Why is customer satisfaction important to a business?
a)
customers will become repeat buyers
b)
customers will be happy
c)
customers are stakeholders
d)
customers are never satisfied
58.
The place a product, brand, or group of products occupies in consumers' minds relative to competing offerings
a)
Marketing
b)
Market Segment
c)
Target Market
d)
Position
59.
Segmenting markets on the basis of personality, motives, lifestyles, and geodemographics
a)
Psychographic segmentation
b)
benefit segmentation
c)
usage rate segmentation
d)
geodemographic segmentation
60.
Product, price, place, and promotion make up the _____________________.
a)
Marketing Concept
b)
Marketing Mix
c)
Marketing Oriented
d)
Marketing Behavior
61.
Which of the following best describes a target market?
a)

Close competitors of a business

b)

The people who buy a business's products

c)

Groups that do not buy a business's products

d)

The individuals at whom a business's marketing strategies are aimed

62.
How potential customers will be told about a company's products, including the message, media selected, special offers and the timing of campaigns.
a)
company advertisement
b)
Product
c)
Placement of product
d)
Promotion
63.
A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.
a)
Price
b)
Product
c)
Place/Distribution
d)
Promotion
64.
The amount of money charged and/or the sum of values that consumers exchange for the benefits of having or using the product
a)
Sell
b)
Price
c)
Product/Service Management
d)
Promotion
65.

Marketing is the process of promoting products to satisfy the wants and needs of customers.

a)

True

b)

False

66.

Identify the logo.

a)

Chevron

b)

Shell

c)

Gas

d)

I have no idea

67.

Consumers usually care more when buying high-cost items than low-cost items.

a)

False

b)

True

68.

Refers to information about the places where people live.

a)

Demographics

b)

Geographic

c)

Psychographic

d)

Behavioral

69.

Which of the following is NOT one of the 4 P's of the marketing mix?

a)

Product

b)

Place

c)

Preference

d)

Price

70.

Which of the following is NOT one of the four factors important in consumer market segmentation?

a)

Demographic

b)

Geographic

c)

Behavioral

d)

Psychology

71.

Dividing a market into groups of customers is called...

a)

Target Market

b)

Market Segmentation

c)

Marketing Mix

72.

Psychographic refers to attitudes, values, interests and lifestyle.

a)

TRUE

b)

FALSE

73.

Demographics refers to information about the places where people live.

a)

TRUE

b)

FALSE

74.

The Marketing Mix must be driven by which factor?

a)

Industry

b)

Customers

c)

Economy

d)

Profit

75.

Which of the following is sometimes referred to as the 5th P?

a)

Publicity

b)

Passion

c)

People

d)

Profit

76.

Which of the following would create customer loyalty?

a)

A unique name, logo and slogan

b)

Advertising

c)

Bright Colorful Packaging

d)

Product reliability, extended services and warranties

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