WorksheetsTPC9: QUIZ: MODULE 12: MARKETING AND PROMOTION
Total questions: 20
Worksheet time: 19mins
It is the systematic and coordinated execution of business policies by both private or and public sector tourism organizations.
(a)
It is a universally accepted way of analyzing demand.
(a)
It is often come in handy in segmenting the tourist markets, such as those who want to take a low prices vacation.
(a)
It is the use of social media platforms and websites to promote a product or service.
(a)
These are spread sheets or apps used to schedule social posts in advance or plan when and which content will be shared, managed campaigns, and track deadlines.
(a)
Which is the following characteristics of tourism.
Tourism is a service - intangible experience is sold.
Tourism demand is highly elastic, seasonal in character, and subject to changes in taste and fashion.
Tourism Product's necessity are travel intermediaries.
All of the Above
The following are the Strategic Marketing Process. Except for one
Collection of Data
Marketing Planning
Marketing Mix Selection
Target Market Selection
It is where the tourists visit and stay.
(a)
It is intended to inform the customers about the products, create an image about the product, and position the products in the market.
(a)
It is a continuous sequential process through which management plans, researches implements, controls, and evaluated activities designed to satisfy the customers' needs and wants, and meet the organization's objectives.
(a)
It is selling a product for free with another product with the objective of promoting the free product.
(a)
It is selling few products at prices lower than the actual prices.
(a)
It is an approach to business that emphasizes the importance of having a good product and production process.
(a)
It is a type of tour market segment where tourism market is divided into various groups, keeping in view the demographic variables.
(a)
It is a type of segment where tourists are divided into different group on the basis of their social status, lifestyles, and personality characteristics.
(a)
It is designed to highlight its features and to satisfy the tourist's needs.
(a)
It include both fixed and variable costs.
(a)
It collect news stories or other reporting.
(a)
It is determined by comparing the competitors' offers and the own product offers.
(a)
This strategy calls for reductions to a basic price of product or service.
(a)
