WorksheetsMarketing Unit Test
Total questions: 20
Worksheet time: 10mins
What is the typical distribution model?
Manufacturer (Producer) Wholesaler (Distributor) Retailer (seller) Final User (Consumer)
Final User (Consumer) Wholesaler (Distributor) Retailer (seller) Manufacturer (Producer)
Wholesaler (Distributor) Manufacturer (Producer) Final User (Consumer) Retailer (seller)
Retailer (seller) Final User (Consumer) Wholesaler (Distributor) Manufacturer (Producer)
What is the Direct Channel of Distribution?
the producer seeks goods/services directly to the end-user
involves 1 or more intermediaries
The producer seeks goods/services directly to the producer
Consumers seek goods and services directly from the producer.
Which of these is an example of an indirect market?
Restaurant
straight from the factory
subscriptions
grocery store items
What is the marketing mix?
price, promotion, product, place
promotion, product, price, partying
promotion, price, playing, place
picking, price, product, place
What is a proprietary eponym?
When you connect to your target market
When you promote your product
When the brand name becomes the norm
A combination of advertising tactics
What is cost based pricing determined by?
The cost of the competitors product
The cost of acquiring the good
The cost of your other products
The demand of the product
How can I advertise to the right audience?
pick the wrong age group
rip off another company
just advertise something
think about what age they are and what i’m promoting
How many colors does an effective logo include?
3 to 4 colors
2 to 6 colors
1 to 3 colors
What is marketing?
Two Businesses Working together to help each other
Communicating an idea to an audience
A person selling something on the street
What are the 4 P’s of marketing?
Price, pennies, product, pencils
Price, Product, Promotion, Place
What are rational motives?
Needs
Wants
Emotional Motives
Wants
Needs
Which of these is not how to build a brand?
Logos and images
Slogans
endorsements
talking about what other brands are advertising
Which of these is NOT an emotional buying motive?
Power
Desire
Health
Comfort
What is the purpose of branding?
get people to work for you
lose attention
Burning a image into the consumers mind
To make money
What are the two types of broadcasting?
Print Media, Social Media
Radio Media, Social Media
Print Media, Broadcast Media
Broadcast Media, Radio Media
Product is the strategy deals with the goods or services your business will provide.
True
False
Price is how a business prices a product to remain competitive in the market and earn a good profit.
True
False
Promotion is any form of communication a business uses to inform, persuade, or remind people about its products or services.
True
False
Which of these are not the goals of Packaging?
To attract the consumer
make the consumer want to buy the product
Give an old product new image
Reduce costs
