WorksheetsSafe and Sound
Total questions: 20
Worksheet time: 10mins
Which of the following individuals is a product manager:
Joseph is an accountant who helps determine marketing budgets
Alyssa is in charge of her company’s line of waterproof rain boots
Marty is an advertising executive who helps design product ad campaigns
Patricia is a public relations expert who helps craft marketing strategies
When products and services are managed ethically, customers
are at risk of harm and dissatisfied with their purchases
remain completely unaware of the company and its products
are generally free from harm and satisfied with their purchases
become more likely to file lawsuits against the company
Helping to sell products, protecting and safeguarding products, creating a good impression of products, and communicating product benefits are all reasons why companies
create advertising campaigns
engage in public relations efforts
hold focus groups with consumers
package and label their products
Graphics and design, safety, size, and environmental impact are all ethical considerations associated with product
advertising
marketing
packaging
labeling
Providing instructions to customers for proper use and/or care of a product is a primary purpose of a product’s
package
price tag
label
photo
Phrases on packaging such as “light,” “lean,” “all-natural,” and “organic” are all examples of
unverified claims
marketing gimmicks
advertising methods
descriptive words
Which of the following is an example of an issue related to environmental impact in product management:
Airing product ads in foreign countries
Purchasing shipping materials from overseas
Using biodegradable packaging materials
Selling products in all-organic grocery stores
The Fair Packaging and Labeling Act of 1966 required that all product labels
offer adequate information concerning the package’s contents
state whether the item was made with genetically modified ingredients
disclose where each ingredient or component of the product was sourced
are made from completely recyclable or biodegradable materials
Which of the following warnings is considered necessary on product labels:
Made with fresh fruit
Not vegan friendly
Contains tree nuts
High in natural sugars
A product manager at TrueLife Iced Tea is debating whether to claim on the product’s bottle that consumers prefer the taste of TrueLife to NaturalDay Iced Tea. The company did a simple poll of people from one grocery store to determine its findings. This is an example of an ethical dilemma in product management related to
product comparisons
environmental impact
hazard warnings
descriptive words
Some people argue that planned obsolescence directly benefits customers by
improving the economy through an increased number of purchases
providing them with improved products that make their lives easier
eliminating the need to make their own product purchasing decisions
reducing the amount of stress involved with choosing a product to buy
Strident Technologies recently released a new model of its popular desktop computer that functions using a brand new software system. Customers interested in purchasing the new computer will have to buy the new software, too. This is an example of
poor marketing
product exposure
planned obsolescence
destructive advertising
Product managers are tasked with sustaining successful products for as long as possible while eliminating products that have become liabilities. However, it isn’t always that simple because products often need to be
repositioned
marketed
damaged
given away
If a product is successful but has become too expensive to produce, product managers must make the difficult decision to either
raise the product’s price or lower its quality
stop producing the product or go bankrupt
stop advertising or start creating cheaper ads
lower the product’s price or raise its quality
Which of the following is a potential negative result of increasing a product’s quality:
Gaining customers due to decreased prices
Increased customer awareness of product
Loss of customers due to increased prices
Decreased customer awareness of product
When dealing with product quality, product managers may feel pressured to create
low-quality products and position them as high-quality
high-quality products and position them as low-quality
products of average quality and avoid positioning them
products that are of lower quality than the competition
One of the most important ethical responsibilities of a product manager is
making a profit for the company at all costs
balancing the company’s budget every year
creating effective product advertising campaigns
ensuring the safety of the company’s customers
Product managers have an ethical obligation to design products that clearly
state who the intended target market is
inform customers about potential risks
explain how the product was manufactured
reveal the company’s political leanings
The best way for a company to avoid lawsuits and customer harm is by
insisting that a product has no potential risks for customers
allowing customers to educate themselves on potential product risks
maintaining transparency by informing the public about product risks
avoiding hazard and risk labels on product packaging altogether
When a company becomes aware of a potential product risk after the product is already on the market, companies should announce a
product discount
voluntary recall
shut-down of all stores
company investigation
