WorksheetsChapter 14
Total questions: 10
Worksheet time: 2mins
The Internet of Things refers to the network of physical things, vehicles, devices, buildings in which designers have embedded sensors, electronics, and network connectivity.
True
False
These are key forms of direct marketing except
Mail Order
Telemarketing
Infomercials
Telecommuting
Personal Selling is a marketing communication by which a company representative interacts indirectly with a customer or prospective customer to communicate about a good or service.
True
False
A salesperson who works to develop long-term relationships with particular customers or to generate new sales is called
Order Taker
Missionary Salesperson
Order Getter
Team Selling
A salesperson who promotes the firm and tries to stimulate demand for a product but does not actually complete a scale is called
New-business salesperson
Missionary Salesperson
Team selling
Order Taker
Marketing activity in which a firm “ambushes” consumers with promotional content in places they are not expecting to encounter this kind of activity is called Guerilla Marketing
True
False
Two Approaches to Personal Selling are
Traditional & Team Selling
Multilevel & Public Selling
Transactional & Relationship Selling
Transmission & Creative Selling
Ethical Problems with Buzz Marketing include these, except
Sock Puppeting
Activities designed to deceive consumers
Lack of security
Buzz marketing activities that damage property
The gap between good buzz and bad buzz is called brand polarization
True
False
Talking with and providing information to government officials to influence their activities relating to an organization is called media relation
True
False
