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Marketing Terms

Total questions: 13

Worksheet time: 13mins

Name
Class
Date
1.

the process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return

(a)  

2.

the activities of designing and producing the container or wrapper for a product

(a)  

3.

Where you sell your product; the stores you choose and the location in the store that you choose.

(a)  

4.

Promotional items that are linked to a product that often require box tops or other proof of purchase plus shipping and handling payment in order to acquire them

(a)  

5.

The amount of money exchanged for a good or service

(a)  

6.

A thing that you can touch or a service that you can offer which is sold to your customers.

(a)  

7.

Communication by marketers that informs, persuades, and reminds potential buyers of a product in order to influence an opinion or elicit a response

(a)  

8.

the physical objects that someone produces

(a)  

9.

Actions or activities that one person performs for another

(a)  

10.

introduction, growth, maturity, decline

(a)  

11.

A group of closely related product items viewed as a unit because of marketing, technical, or end-use considerations

(a)  

12.

consists of all of the product lines offered by an organization

(a)  

13.

The promotion of a product or service by identifying it with distinct characteristics (usually associated with public perception, quality or effectiveness)

(a)