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WorksheetsPeerless Potato Chips
Total questions: 10
Worksheet time: 50mins
Who is the main protagonist in this case?
Martin Kelly
Jordan Henderson
Martin Arden
Kate Kelly
What is the name of the company in this case?
Lays
Peerless Potato Chips Company
Pringles Potato Chips Company
Cottage Fries
Who is the founder of Peerless Potato Chips Company?
Mason Mount
Martin Arden
Aaron Ramsey
Andy Robertson
What is the immediate issue in this case?
Kelly difficult divorce
Peerless financial downturn
Underperforming flavor did not manage to generate much sales
Kelly's negligence in managing Peerless
What type of leadership that Kelly promote excessively which result in the poor business operation?
Laissez faire
Autocratic
Visionary
Coaching
What type of technology did Kelly intended to invest in?
Electronic
Mechanical
Green
Cloud Computing
Why does Kelly's intention to eliminate underperforming flavor put her in dilemma?
She like those flavors
She intend to experimenting more new flavor
She afraid that Peerless will not have product variety
She afraid that the elimination will disrupt Peerless brand image in the market
What is the analysis model used to analyze each alternative solutions in this case?
SWOT analysis
STEEP analysis
Critical Success Factors
Balance Scorecard
Why does it is unadvisory for Peerless to expand their business to Canada?
People in Canada dislike Potato Chips
It is advisable for Peerless to expand their business to South America
Potato chips are banned in Canada
As for Peerless current financial situation, expanding business to other country is too riky and costly
What is the recommended solution to overcome Peerless financial crisis?
Investing in green technology
Eliminate underperforming flavor
Implementing marketing and advertising strategy
Expand their business into Canada
