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WorksheetsJournalism
Total questions: 80
Worksheet time: 40mins
What is press release?
a written communication that reports specific but brief information about an event or other happening
Refers to a manufacturer's use of confusing, misleading, or blatantly untrue statements when promoting a product.
Federal trade commision
A type of product manufactured by a particular company under a particular name.
Define False Advertising
a written communication that reports specific but brief information about an event or other happening
Federal trade commision
Refers to a manufacturer's use of confusing, misleading, or blatantly untrue statements when promoting a product.
A type of product manufactured by a particular company under a particular name.
What does FTC stand for?
A type of product manufactured by a particular company under a particular name.
Refers to a manufacturer's use of confusing, misleading, or blatantly untrue statements when promoting a product.
Federal trade commision
a written communication that reports specific but brief information about an event or other happening
What is a brand?
Refers to a manufacturer's use of confusing, misleading, or blatantly untrue statements when promoting a product.
A type of product manufactured by a particular company under a particular name.
a written communication that reports specific but brief information about an event or other happening
Federal trade commision
What is Brand Position?
Commerce conducted electronically (as on the internet)
Is the use of an established product brand name for a new item in the same product category
Two companies cant “own” same product
the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand
What is Marketing
The business of promoting and selling products or services, including market research and advertising.
the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand
Is the use of an established product brand name for a new item in the same product category
Commerce conducted electronically (as on the internet)
What is Exclusivity
Commerce conducted electronically (as on the internet)
Two companies cant “own” same product
Is the use of an established product brand name for a new item in the same product category
the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand
What is Line extension
Two companies cant “own” same product
Commerce conducted electronically (as on the internet)
Is the use of an established product brand name for a new item in the same product category
the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand
Define e-commerce
Commerce conducted electronically (as on the internet)
Encoding a message or information so only the recipient can read it
With Click through rates
non- traditional product life cycle that grows fast and declines fast.
What does EDI stand for?
Overhead
Return on investment
The business of promoting and selling products or services, including market research and advertising.
Electronic Data Interchange
Anything paid to run a business is known as what?
Encoding a message or information so only the recipient can read it
Electronic Data Interchange
Overhead
The business of promoting and selling products or services, including market research and advertising.
What is encryption?
Encoding a message or information so only the recipient can read it
Overhead
The business of promoting and selling products or services, including market research and advertising.
Electronic Data Interchange
What does ROI stand for?
With Click through rates
Return on investment
The 3 are niche, fad, seasonal.
a form of advertisement, where goods are placed inside movies, video games, or television.
How does google bill a company for advertising?
Encoding a message or information so only the recipient can read it
a form of advertisement, where goods are placed inside movies, video games, or television.
Return on investment
With Click through rates
What is Product Placement?
Encoding a message or information so only the recipient can read it
With Click through rates
a form of advertisement, where goods are placed inside movies, video games, or television.
Return on investment
What are the 3 non-traditional life cycles for products?
niche, fad, seasonal
a non-traditional life cycle for a product that remains constant throughout the year.
A life cycle that is in low demand throughout the year but booms when the season hits.
a non- traditional product life cycle that grows fast and declines fast.
What is a Fad?
niche, fad, seasonal.
a non- traditional product life cycle that grows fast and declines fast.
a non-traditional life cycle for a product that remains constant throughout the year.
A life cycle that is in low demand throughout the year but booms when the season hits.
What is a niche?
niche, fad, seasonal.
a non- traditional product life cycle that grows fast and declines fast.
A life cycle that is in low demand throughout the year but booms when the season hits.
a non-traditional life cycle for a product that remains constant throughout the year.
What is a seasonal life cycle?
niche, fad, seasonal.
a non- traditional product life cycle that grows fast and declines fast.
A life cycle that is in low demand throughout the year but booms when the season hits.
A life cycle that is in low demand throughout the year but booms when the season hits.
Which idea states that a business must consider itself and its competitors potential customers in every business decision?
Marketing Concept
Category.
It is a store that only sell items in person not online.
SWOT
The Law which states that if you can't be first you should set up a new category is known as what?
Category.
Marketing Concept
It is a store that only sell items in person not online.
To establish brand authority, publishing them for SEO appeal and promoting them for maximum exposure and link building across the web.
What is a brick and mortar store?
Marketing Concept
To establish brand authority, publishing them for SEO appeal and promoting them for maximum exposure and link building across the web.
It is a store that only sell items in person not online.
Category.
A tool used for auditing an organization and its environment typically used in the first stage or planning by marketers to focus on key issues is referred to as what?
Marketing Concept
Category.
a store that only sell items in person not online.
SWOT
What is infographics?
Marketing Concept
To establish brand authority, publishing them for SEO appeal and promoting them for maximum exposure and link building across the web.
SWOT
Category.
What is Agile Marketing?
a method of marketing, which solidifies you as an expert and authority within your industry.
a process where you take the essence of what makes games so “fascinating and irresistible” and integrate them into non-game experiences.
particularly prevalent with startups, when the goal is finding product/market-fit or achieving rapid growth in the early-stages of launching a new product or service to market.
a complete creative campaign idea across all the brand's marketing mix elements, designed to implement a strategic brand strategy
What is Thought Leader?
a complete creative campaign idea across all the brand's marketing mix elements, designed to implement a strategic brand strategy
a method of marketing, which solidifies you as an expert and authority within your industry.
a process where you take the essence of what makes games so “fascinating and irresistible” and integrate them into non-game experiences.
when the goal is finding product/market-fit or achieving rapid growth in the early-stages of launching a new product or service to market.
What is Growth Hacker?
a complete creative campaign idea across all the brand's marketing mix elements, designed to implement a strategic brand strategy
a method of marketing, which solidifies you as an expert and authority within your industry.
when the goal is finding product/market-fit or achieving rapid growth in the early-stages of launching a new product or service to market.
a process where you take the essence of what makes games so “fascinating and irresistible” and integrate them into non-game experiences.
What is Gamification?
a complete creative campaign idea across all the brand's marketing mix elements, designed to implement a strategic brand strategy
Growth hacking is particularly prevalent with startups, when the goal is finding product/market-fit or achieving rapid growth in the early-stages of launching a new product or service to market.
a method of marketing, which solidifies you as an expert and authority within your industry.
a process where you take the essence of what makes games so “fascinating and irresistible” and integrate them into non-game experiences.
What is Synergy?
marketing is when two marketing initiatives create a response greater than the sum of the combined response the two would have elicited alone.
A term used to reflect the intertwining relationships between advertising and entertainment
Material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product.
the process of the execution of the elements of the marketing mix (such as product, price, place and promotion) as a part of the marketing process, so as to get better results
What is Custom Activation?
marketing is when two marketing initiatives create a response greater than the sum of the combined response the two would have elicited alone.
Material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product.
the process of the execution of the elements of the marketing mix (such as product, price, place and promotion) as a part of the marketing process, so as to get better results
A term used to reflect the intertwining relationships between advertising and entertainment
What is Advertainment?
when two marketing initiatives create a response greater than the sum of the combined response the two would have elicited alone.
an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product.
the process of the execution of the elements of the marketing mix (such as product, price, place and promotion) as a part of the marketing process, so as to get better results
A term used to reflect the intertwining relationships between advertising and entertainment
What is Native Advertising?
marketing is when two marketing initiatives create a response greater than the sum of the combined response the two would have elicited alone.
Material in an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product.
term used to reflect the intertwining relationships between advertising and entertainment
the process of the execution of the elements of the marketing mix (such as product, price, place and promotion) as a part of the marketing process, so as to get better results
What are the four p’s?
Product, Price, Place, Promotion
Fad
There are 22
a way for you to advertise your business on the google search engine.
How many Immutable Laws of Marketing are there?
Product, Price, Place, Promotion
a way for you to advertise your business on the google search engine.
22
Fad
Fidget Spinner is an example of a marketing:
an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product.
There are 22
Product, Price, Place, Promotion
Fad
Define Adwords
an online publication which resembles the publication's editorial content but is paid for by an advertiser and intended to promote the advertiser's product.
a way for you to advertise your business on the google search engine.
Fad
Product, Price, Place, Promotion
Define Keywords
words you choose to match your ads with corresponding user search terms.
an online advertising pricing model
If you can’t be first, set up a new category
extra words that don't apply to your business that people are typing into the search to find your business.
Define Negative words
words you choose to match your ads with corresponding user search terms.
If you can’t be first, set up a new category
extra words that don't apply to your business that people are typing into the search to find your business.
is an online advertising pricing model
What is CPL
words you choose to match your ads with corresponding user search terms.
If you can’t be first, set up a new category
is an online advertising pricing model
extra words that don't apply to your business that people are typing into the
What does the law of category say? (22 immutable laws of marketing)
words you choose to match your ads with corresponding user search terms.
is an online advertising pricing model
extra words that don't apply to your business that people are typing into the search to find your business.
If you can’t be first, set up a new category
What does The Ladder state? (22 immutable laws of marketing)
Success often leads to arrogance, and arrogance often leads to failure
When you admit a negative, the prospect will give you a positive
Determines if the page helps the customer find what they are looking for
The strategy to use depends on which rung you occupy on the ladder
What does Candor state? (22 immutable laws of marketing)
Success often leads to arrogance, and arrogance often leads to failure
When you admit a negative, the prospect will give you a positive
The strategy to use depends on which rung you occupy on the ladder
Determines if the page helps the customer find what they are looking for
What does the law of success say? (22 immutable laws of marketing)
The strategy to use depends on which rung you occupy on the ladder
Success often leads to arrogance, and arrogance often leads to failure
Determines if the page helps the customer find what they are looking for
When you admit a negative, the prospect will give you a positive
What is landing page quality?
The strategy to use depends on which rung you occupy on the ladder
Success often leads to arrogance, and arrogance often leads to failure
Determines if the page helps the customer find what they are looking for
When you admit a negative, the prospect will give you a positive
What is a value proposition?
an innovation, service, or feature intended to make a company or product attractive to customers
online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior
sales model that allows shoppers to participate in the design, selection or funding of the products they purchase
The ability to click on a link in a web page or an Email.
What is P-Commerce?
an innovation, service, or feature intended to make a company or product attractive to customers
online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior
sales model that allows shoppers to participate in the design, selection or funding of the products they purchase
The ability to click on a link in a web page or an Email.
What is contextual marketing?
online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior
sales model that allows shoppers to participate in the design, selection or funding of the products they purchase
an innovation, service, or feature intended to make a company or product attractive to customers
The ability to click on a link in a web page or an Email.
What is clickability?
an innovation, service, or feature intended to make a company or product attractive to customers
sales model that allows shoppers to participate in the design, selection or funding of the products they purchase
The ability to click on a link in a web page or an Email.
online marketing model in which people are served with targeted advertising based on terms they search for or their recent browsing behavior
What is ideation?
The formation of ideas or concepts.
information that is “quick” and easily digestible. Your audience won't have to dedicate minutes to reading or watching it which makes it ideal for creating visual content for your social media channels.
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions
Key Performance Indicators
What is big data?
The formation of ideas or concepts.
The ability to click on a link in a web page or an Email.
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions
information that is “quick” and easily digestible. Your audience won't have to dedicate minutes to reading or watching it which makes it ideal for creating visual content for your social media channels.
What is snackable content?
The formation of ideas or concepts.
Key Performance Indicators
information that is “quick” and easily digestible. Your audience won't have to dedicate minutes to reading or watching it which makes it ideal for creating visual content for your social media channels.
Extremely large data sets that may be analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions
What is KPI?
The business of promoting and selling products or services, including market research and
Key Performance Indicators
Ad Rank is a combination of the Maximum amount you would be willing to pay (your bid) and your quality score.
SWOT helps marketers focus on key issues and is the first stage of planning. It stands for strengths, weaknesses, opportunities and threats.
What is marketing?
Key Performance Indicators
a combination of the Maximum amount you would be willing to pay (your bid) and your quality score.
The business of promoting and selling products or services, including market research and
helps marketers focus on key issues and is the first stage of planning. It stands for strengths, weaknesses, opportunities and threats.
What is SWOT?
helps marketers focus on key issues and is the first stage of planning. It stands for strengths, weaknesses, opportunities and threats
The business of promoting and selling products or services, including market research and
a combination of the Maximum amount you would be willing to pay (your bid) and your quality score.
Key Performance Indicators
What is Ad Rank?
Key Performance Indicators
helps marketers focus on key issues and is the first stage of planning. It stands for strengths, weaknesses, opportunities and threats.
The business of promoting and selling products or services, including market research and
a combination of the Maximum amount you would be willing to pay (your bid) and your quality score.
What can a SWOT strength be?
when you see a product in a tv show and movie
Special marketing (or other) expertise\A new, innovative product or service, Location of a business, Being a market leader, Quality processes and procedures, Any other aspect of a business that adds value to the product or service
Click through rate
Relevance of keywords to ads. Google uses this to make sure that only useful ads are displayed to users
Landing Page Quality- Does the page help the customer find what they are looking for?
a written communication that reports specific but brief information about an event or other happening.
What is product placement?
Special marketing (or other) expertise\A new, innovative product or service, Location of a business, Being a market leader, Quality processes and procedures, Any other aspect of a business that adds value to the product or service
Click through rate
Relevance of keywords to ads. Google uses this to make sure that only useful ads are displayed to users
Landing Page Quality- Does the page help the customer find what they are looking for?
when you see a product in a tv show and movie
a written communication that reports specific but brief information about an event or other happening.
What is a press release?
is a written communication that reports specific but brief information about an event or other happening.
is when you see a product in a tv show and movie
Click through rate
Relevance of keywords to ads. Google uses this to make sure that only useful ads are displayed to users
Landing Page Quality- Does the page help the customer find what they are looking for?
Special marketing (or other) expertise\A new, innovative product or service, Location of a business, Being a market leader, Quality processes and procedures, Any other aspect of a business that adds value to the product or service
What are the 3 components of a quality score?
Special marketing (or other) expertise\A new, innovative product or service, Location of a business, Being a market leader, Quality processes and procedures, Any other aspect of a business that adds value to the product or service
Click through rate
Relevance of keywords to ads. Google uses this to make sure that only useful ads are displayed to users
Landing Page Quality- Does the page help the customer find what they are looking for?
a written communication that reports specific but brief information about an event or other happening.
when you see a product in a tv show and movie
What is brand positioning?
If an advertisement claims that a product's price has been lowered 25 percent, but the advertised product never sold at a higher price, the ad may be deceptive.
If an advertisement claims that a product's price has been lowered 25 percent, but the advertised product never sold at a higher price, the ad may be deceptive.
the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand
an independent agency of the U.S. government that aims to protect consumers and ensure a strong competitive market by enforcing consumer protection and antitrust laws
How could a company use price deception in order to lure a customer into buying their product?
the conceptual place you want to own in the target consumer's mind — the benefits you want them to think of when they think of your brand
an independent agency of the U.S. government that aims to protect consumers and ensure a strong competitive market by enforcing consumer protection and antitrust laws
The law of leadership
If an advertisement claims that a product's price has been lowered 25 percent, but the advertised product never sold at a higher price, the ad may be deceptive.
How does the FTC help consumers?
If an advertisement claims that a product's price has been lowered 25 percent, but the advertised product never sold at a higher price, the ad may be deceptive.
an independent agency of the U.S. government that aims to protect consumers and ensure a strong competitive market by enforcing consumer protection and antitrust laws
people who have a strong online presence and are within a
certain niche
The law of leadership
What law states that it is better to be first than to be better?
an independent agency of the U.S. government that aims to protect consumers and ensure a strong competitive market by enforcing consumer protection and antitrust laws
The law of leadership
If an advertisement claims that a product's price has been lowered 25 percent, but the advertised product never sold at a higher price, the ad may be deceptive.
people who have a strong online presence and are within a
certain niche
What is a Social Media Influencer?
Small section of a regular market
When a client visits a website because they searched a keyword
This law says two companies can not own the same product in a prospects mind.
people who have a strong online presence and are within a
certain niche
What is a Niche?
Small section of a regular market
When a client visits a website because they searched a keyword
the idea that a business or organization must consider both its potential customers and its competitors in every important business decision
two companies can not own the same product in a prospects mind.
What is Exclusivity?
When a client visits a website because they searched a keyword
two companies can not own the same product in a prospects mind.
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle
the idea that a business or organization must consider both its potential customers and its competitors in every important business decision
What is an impression in marketing digitally?
two companies can not own the same product in a prospects mind.
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle
the idea that a business or organization must consider both its potential customers and its competitors in every important business decision
When a client visits a website because they searched a keyword
Define what a Marketing Concept is
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle
Structures,nature, and shadows can create frames for your subject and tellmore of the story.
the idea that a business or organization must consider both its potential customers and its competitors in every important business decision
Morning and in the afternoon- “Golden Hour”
What is Snob Appeal?
Morning and in the afternoon- “Golden Hour”
The suggestion that the use of the product makes the customer part of an elite group with a luxurious and glamorous lifestyle
Where you stand, crouch, or move somewhere where the angle is varied to get certain perspectives
Structures,nature, and shadows can create frames for your subject and tellmore of the story.
When is it the best time to take pictures?
Morning and in the afternoon- “Golden Hour”
Where you stand, crouch, or move somewhere where the angle is varied to get certain perspectives
The peak of emotion often tells the story. Strive to catch action and motion.
Structures,nature, and shadows can create frames for your subject and tellmore of the story.
What is framing?
Where you stand, crouch, or move somewhere where the angle is varied to get certain perspectives
Aperture
Structures,nature, and shadows can create frames for your subject and tellmore of the story.
tells the story. Strive to catch action and motion.
What is varying angle?
tells the story. Strive to catch action and motion.
Plain Folks
Where you stand, crouch, or move somewhere where the angle is varied to get certain perspectives
Aperture
What is Peak of Emotion in journalism/photography?
Aperture
Plain Folks
tells the story. Strive to catch action and motion.
Bribery
What camera setting helps create depth of field?
Offers you something “extra”
Patriotism
Plain Folks
apeture
Offers you something “extra”
Plain Folks
Avante Garde
Bribery
Patriotism
The use of simple settings to give a homely appeal in products is called?
Patriotism
Plain Folks
Weasel words
Avante Garde
The suggestion that purchasing this product shows your love for your country.
Patriotism
Weasel words
Logos
Avante Garde
The suggestion that using this product puts the other user ahead of the times.
Avante Garde
Logos
Weasel words
Plain Folks
Used to suggest a positive meaning without actually really making any guarantee
Logos
Patriotism
Weasel words
Avante Garde
What is an appeal to logic or reason?
Weasel words
Patriotism
Logos
Avante Garde
