Which marketing function can help businesses predict how much will be sold in a given period of time?

Target discounts their selection of winter coats in mid-February. What marketing function did they implement?

Transportation, storage, and inventory control are activities of which marketing function?

The process of planning, pricing, promoting, selling, and distributing products to satisfy customers’ wants and needs.

Family size is a _______________ variable.

“Just Do It” is an example of a ___________ for Nike.

If a situational analysis (SWOT analysis) has revealed that a company has a comprehensive, current, and flexible database system, it has identified a (an)

Car dealers emphasize personal contact with their customers in order to better determine and respond to customer wants and needs. This is an example of which marketing function?

In an overall sense, where does marketing occur?

Suave wants to add a new coconut/chocolate scent to their shampoo line. What type of utility does this fall under?

A customer takes clothes to the dry cleaner to be cleaned. Which marketing utility is this an example of?

Which of the following could be a strength for a business?

Marketing connects __________ to _____________.

Coca Cola test marketed New Coke by conducting taste testing in focus groups. What marketing function did they implement?

A store’s policy states “we accept only cash.” Which marketing utility does this affect?

____________includes the location and methods used to make the product available to the consumer.

Brand loyalty is a _______________ variable.

A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services.

When segmenting the consumer market, the variables that make up the behavioral category include

City Size is a _______________ variable.

______________is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services.

What component of a marketing plan would be the most useful to evaluate a businesses’ current situation and where that business stands in comparison to its competitors?

Surfside Casuals rents warehouse space during the months of January and February to store merchandise ordered for the spring and summer seasons. What marketing function does this activity demonstrate?

Usage rate is a _______________ variable.

When is it appropriate to conduct a SWOT analysis?

Mass Marketing involves

When conducting a SWOT analysis, you must consider the following two internal factors:

All of the following are advantages of the mass marketing approach except

A mass market consists of

Hobbies are a _______________ variable.

Unsold seats on an airline cannot be stored for future use. This is an example of which characteristic of services?

This term means that differences can occur from one service provider to the next.

The unique name, symbol, or design that identifies a product or company

The brand ____________ is the unique memorable quality of the brand

The legal protection of the words or symbols for use by a company

Number of versions offered within each product line

Proctor and Gamble markets over 250 products that are organized into groups of similar products called

The packaging of a product can prevent __________ and provide security for the product until a customer can use it.

This is the physical container or wrapping for a product.

The “swoosh” is an example of a _________ for Nike.

An intangible activity that is consumed at the time of production

A good or service with monetary value that satisfies customers’ needs and wants.

The number of different product lines carried by a company

Purchasing a product that you need regularly such as toothpaste or toilet paper would be an example of

A type of shopping good in which products are very similar but have significant price differences.

At the beginning of the ___________ stage, few, if any, customers know about the product.

The stage of the product life cycle when sales increase and competition is attracted

The Jolly Green Giant, the Keebler Elf, the Geico Gecko, and the Michelin Man are all examples of

This ultimately determines if a good or service is an industrial good or a consumer good

Customers making up a target market must have all of the following qualities except:

Henry Ford offering the Model T automobile to the public in “any color they want as long as its black” is a prime example of

Which marketing mix element is the easiest to change quickly?

The difference between a product mix and a marketing mix is

A _______________is often used to first introduce a new product.

The biggest risk of test marketing is

A company CEO scraps an idea for a product because that product idea never worked in the past. This is an example of

Buying a magazine that you weren’t originally planning to buy in the checkout line of the grocery store would be an example of what type of good

The packaging of a product can prevent __________ and provide security for the product until a customer can use it.

This term refers to a specific city or geographic area where marketing experiments are done:

Which is the least profitable stage of the product life cycle?

How long will the FTC allow a product to be labeled as “new”

According to the Federal Trade Commission, a new product must be

Mass Marketing

Customers making up a target market must have all of the following qualities except:

The stages a product goes through from the time it enters the market until it is no longer sold

When a product reaches the ____________ stage, competition among brands is fierce and sales begin to level off.

Marketers promote their brand by distinguishing it from competitors’ brands during the ____________ stage of a product

Gum placed near a counter so customers will buy it is an example of a __________ good

Hiring a plumber when your toilet breaks would be an example of a/an ______________ good

The Lay’s Potato Chips “Do Us a Flavor Campaign” is a unique way of involving customers to add and vote on potato chip flavors for the company’s

A product strategy starts with the decision about

When purchasing this type of good, customers will refuse to accept a substitute. These are well known brands and are often very expensive types of goods.

Trey hangs posters advertising the school play in local businesses. What marketing function did Trey implement?

Which of the following is an example of adding utility to a product?

Adding new features to a product, such as updating the iPhone, is an example of which marketing function?

Firestone decided to offer a new line of snow tires. Under which marketing function does this decision fall?

Raising the price of the hot new Christmas toy because of predicted increase demand is an example of which marketing function?

The four elements that make up the marketing mix are:

Decisions made about quality, quantity, size, color, and packaging are part of ____________ strategies

A ____________is anything offered to a market by the business to satisfy needs, could include physical products or intangible services

____________includes the location and methods used to make the product available to the consumer

The __________ is the amount the customer will pay for the product. The value of money or its equivalent placed on a good or service

______________is any form of communication a business or organization uses to inform, persuade, or remind consumers about its products or services

Which marketing mix element is the easiest to change quickly?