What is an item such as a coupon or factory pack that is free to consumers as a condition of purchase?

This promotion is intended for the customer so that the retailers will have to have the product on hand because the customers will want it. This is called what?

When a manufacture convinces a retailer to stock products being promoted is known as what?

Alert to changes in laws and regulations for businesses is known as what?

Separating large groups into smaller, precise groups based on characteristics is known as what?

A form of non-personal promotion is called what

These are incentives that encourage businesses or customers to buy products or services which are known as what?

When a company puts a Marketing Plan into action and then manages it, it is called what?

S in SWOT stands for

W in SWOT stands for

O in SWOT stands for

T in SWOT stands for

____________________ is an important interpersonal skill demonstrated by giving customers undivided attention when selling.

When a product’s demand and production increase, ____________________ usually decreases.

A customer at Dillard’s tells the salesperson, “I do not like the way this suit fits on me.” The salesperson replies “I think this Polo brand will fit you better and it has more options as far as colors go.” What method of handling objections is the salesperson using?

What is the percentage of repeat customers for successful businesses?

According to studies, 4 out of every 5 people who have a cell a phone has some type of an Iphone. This situation is called what?

The residents of North Dakota do not need to purchase surf boards for their house so their hardwood stores do not need to sell them. What segmentation would this fall under?

When lawmakers put into place the “Do Not Call Registry” this falls under what category for PEST

At the end of summer each year, the local office-supply store stocks school supplies to increase the school supplies’ ____________________ utility so that the school has all of its supplies for when school starts.

When Congress passes a law which increases the minimum wage amount for the following calendar year, this falls under what category for the PEST analysis?

Which economic utility is when Apple gets the glass and plastic from different places and then puts it together to create the Iphone?

What type of objections is in when a person decides that he does not want to buy Nike products anymore because his Nike shorts just ripped while taking a jog?

I am thinking about moving to St. Charles area so I started to look at houses in that area. I had to look at all the houses that have been previously sold in that area to find out what the price of the house should be. When I decide to buy a house, what type of decision making should I decide?

I decided to buy my wife a new Toyota Highlander for her birthday. Since I already own one of them, which I bought five years ago what type of buying decision do I need to make?

The first step in the sales process in retail sales is doing what?

A medical sales rep walks into a doctor’s office to try to convince them to start buying their products without advance notice. This type of sales is know as what?

St. Louis Post Dispatch calls my phone to try to get me to subscribe to the newspaper. This is know as what?

Dave Sinclair Ford has its sales manager set sales goals for it salesmen for each month. These goals would be known as what?

I went to Circle K and got a Polar Pop, it happened to be my seventh one so it was free. This program that Circle K runs is called what?

Joe asked for help from a store technician in choosing a home entertainment center. Joe has purchased and installed several sound systems over the years. What type of decision making will they likely use to choose a home entertainment system?

What type of objection is the following:-“I do not like those dress shirts because they do not have a button down collar”

What type of objection is the following:-“I like these shoes but I already have two pairs of running shoes in my closet that I do not use.”

Colin sells baseball equipment at Johnny Macs Sporting Good Store. Just before he writes up a customer’s purchase, he shows the customer the store’s newest merchandise, particularly items that relate to the customer’s purchase. What method is Colin using to sell additional merchandise?

A customer at the store tells the salesperson, “I cannot see how this machine can save me $1,000 in operating costs in the first year.” The salesperson replies “Frank Smith, one of my customers question me on the same point and now a year later he says that costs have go down $1,200 because of it’s efficiency.” What method of handling objections is the salesperson using?

Jamie and Craig started a skateboard business in Craig’s garage. Now they have so many customers that they must find and rent store space. Selecting the space will require ____________________ decision making.

Jason has always purchased Apple products since he has never had problems with those products without talking to anyone about it. He has decided to upgrade to an iPhone with the latest features. What decision-making process has he used?

Chick-Fil-a started selling its products in West County mall. What type of marketing decision was this?

This group of people are born after WW2.

People who like to watch St. Louis Blues games spend their money on ticket, memorabilia, and gear. What segmentation would this fall under?

The money I receive in my paycheck after taxes from Burger King is called what?

After paying all my bills for the month, I had some money to buy tickets to the Blues game. The money that I used to buy tickets to the Blues game is called what?

Which of the following is not included into the PEST Analysis?

Sales promotion activities targeted for manufacturers, wholesalers, and retailers are called ____________________ promotions.

An airline and a car rental company might combine their promotional resources to create a campaign that increases sales for both companies. This arrangement is known as what?

Mrs. Kim received a small box of Maple Oats and found she liked it. So she bought a box of the cereal at the market. The sales promotion technique used is what ____________________.

“How would you like to pay for this—with cash or credit?” is a question to be used during a(n) ____________________ close.