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Worksheetsmarketing plan
Total questions: 30
Worksheet time: 15mins
How a company will make customers aware of its products/services
Product and Service Plan
Industry Overview
Growth Plan
Marketing Plan
A brief account of the key points contained in a marketing plan
Executive Summary
Mission Statement
Company Description
Vision Statement
The specific aspirations or purpose of a company; the major goals it will try to reach.
Vision Statement
Mission Statement
Company Description
Executive Summary
What is the purpose of performing a SWOT Analysis?
Identifies internal and external factors that may affect the business future performance.
Evaluates whether the business venture is a good idea.
Access a organization's performance
Gives the management team a broader view on the potential opportunity
What does the acronym SWOT stands for?
Strengths, Weaknesses, Obligations, Threats
Strengths, Weak points, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Threats
Strengths, Weaknesses, Opportunities, Time
Tells you who your customer is by providing statistical information about their age, gender, education level, income level, etc.
demographics
geographic
psycholgraphic
target marketing
A formal written document that directs a company's activities for a specific time is a___________.
Technology solution
Market Target
Market Summary
Marketing Plan
SMART goals are
Specific
Measurable
Realistic
All of the above
A Marketing Plan can only be quarterly or yearly
True
False
The problem is that people go right into the "how" of marketing without first comprehending the "what" and "why"
True
False
All Marketing Plans are similar and follow the same structure
True
False
In SMART Goals Strategy, the "M" stands for:
Marketing
Measurable
Monitored
Memorable
In SMART Goals Strategy, the "T" stands for:
Time-bound
Treasure
Tracking
Trust
KPIs are:
Key Performance Indicators
Key Post-marketing Initiators
A system used to create ads
A Buyer Persona is:
Key managerial positions in the marketing department
Any buyer
A visual used in the plan
Representation of ideal customer based on research
Which statement is FALSE?
Marketing plan templates will ensure success
There are various marketing templates
What needs to be stated clearly in your marketing plan?
Your point of differentiation
Your goal
Your target audience
All of the above
Choose the part of the marketing mix the following question is related to: What needs and wants does it satisfy for the customer?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: Where can customers find out about the product?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: Which channel of distribution is most convenient for my target market?
Product
Place
Promotion
Price
Choose the part of the marketing mix the following question is related to: How can I best target potential customers?
Product
Place
Promotion
Price
Among the functions of the marketing department are:
Create price rates for company products
Create content that helps search engine optimization for the corporate website
Search for new suppliers of the company and price negotiation
None of the above is correct
What are the main functions of a marketing director?
Design and implement the organization's Marketing Plan.
Define the marketing strategies for the offer of products or services.
All answers are correct
Analyze the department's actions and evaluate and control their results.
Which of these concepts is associated with marketing?
Clients/customers
Advertising agencies and Public relations companies
Sales representatives
All answers are correct
The role of marketing is:
Identify customers, satisfy customers, retain customers
Look for new customers, customer support, send quotations
Provide entertainment,look for new customers, retain customers
Identify new customers, look for new customers, send quotations,
Which of these photos are associated with marketing in a company?
Is direct selling a Marketing Strategy?
Yes
No
I have no idea
What even is a Marketing Strategy?!
All are Marketing Strategies, except
Social Network and viral marketing
Paid media advertising
Market research
Internet and email marketing
identify the main problems of entering into foreign markets
lack of knowledge
import restrictions
exchange rate problems
all of the above
Which of the following digital tactics is better suited to improve branding?
Search Engine Optimisation (SEO)
Search Advertising
Video Marketing
Email marketing
