WorksheetsRaffles Brand Refresher
Total questions: 10
Worksheet time: 4mins
Raffles Singapore opened in 1887 by
Sir Stamford Raffles
Peter French
Sarkies Brothers
Arkies Brothers
Identify the brand competitors of Raffles
Ritz Carlton
Four Seasons
Rosewood
St. Regis
What is the Raffles logo?
Traveller's Palm (from Madagascar)
Palm tree (from Singapore)
What is the brand character of Raffles?
Chic & Welcoming
Thoughtful & Intuitive
Welcoming & Gracious
Gracious & Intuitive
Raffles is . . .
A beacon for all
An Oasis for the well travelled
Where cultures meet
Raffles Guest are well travelled which makes them. . . .
Discerning
Culturally aware
Knowledgeable and worldly
Not for all
What is emotional luxury?
Not having to worry about the details
Having a lot of free time
Feeling you have real choice
Feeling that someone is thinking about what you need
What are the brand pillars of Raffles?
Legendary Service
Modern architecture
Culture for Connoisseurs
Iconic design
At Raffles we want our Guests to feel …
Sumptuously Understood and Perfectly Pampered
Sumptuously Pampered & Perfectly Understood
Arrive as. . . . . . .
Leave as . . . . . . .
Return as . . . . . . .
Arrive as friends,
Leave as family,
Return as family
Arrive as family,
Leave as family,
Return as family
Arrive as Guests,
Leave as friends,
Return as family
Arrive as Guests,
Leave as family
