To bring about or cause a feeling. 

The quality of being clear and understandable. 

The process of removing unwanted elements or improving something by making small changes. 

Guiding principles that dictate behavior and action. 

Operating and communicating in a way that is easy for others to see and understand actions.

Reaching out.  Attempts to convert or change opinions. 

Overly concerned with procedure at the expense of efficiency or common sense.

Shock or excite someone into taking action.

Communicating information so that actions are intended and complimentary. 

when a person/leader treats others like he would like to be treated. This is a powerful way to build culture, loyalty and dedication.

A way for a small business owner or an entrepreneur (or a consultant serving one of these business leaders) to assess where their enterprise stands versus the culture they would like to create.

Commonly held standards of what is acceptable or unacceptable, important or unimportant, and right or wrong.

A gap between two belief systems which hinders an understanding or relations.

Offering objective and helpful feedback to an employee to improve and change their actions on the job. 

The quality of being honest or a group that is undivided in beliefs. 

Hiring employees that bring skills that add to the entrepreneur's capabilities, forming the foundation for solid growth.

A new hire that is a person the entrepreneur could like and respect.

A principle or standard by which something may be judged or decided.

The act of checking and changing measurements in order to ensure results are in an acceptable range.  The process of making an action objective and as fact-based as possible.

Ability to develop strategies and techniques to deliver or make products/services in the most cost-effective and timely manner.

The capacity of a business to produce desired results with minimum expenditure of time, money, personnel and materials.

The ability to get more output from the same resources or getting the same output from fewer resources. 

Developing and implementing policies and procedures that helps your company recruit, compensate, evaluate, grow and retain top performers.

Conceiving and implementing activities that increase revenues and profits

Developing and implementing policies and procedures that keep your customers satisfied and loyal

Completing all the reports and activities that enable a company to maintain appropriate records, track financial results, pay appropriate taxes, and maintain adequate levels of "liquidity" (e.g., available cash) as well as positive credit

Developing the internal and external technology capabilities required in today's economy for a company to operate effectively and interact with customers in ways they prefer. 

Completing the productive activities of the enterprise.

Major accomplishments that indicate that a venture's level of success, and/or a point at which the venture must start considering a new approach.

Giving control, authority or job to another person.

Start-ups and small companies often face the choice between hiring employees to accomplish a task for using third-party vendors.

Working directly with a single vendor, rather than evaluating bids from multiple vendors before deciding on the firm you'll work with.

The network of vendors that enables a company to complete the development / assembly of its product or service.

An investment or initiative is sustainable when the financial results are positive and replicable.

a set of beliefs that embody the strategic vision of the enterprise, and that guide team members in all their behaviors and business decisions.

A reduction in workforce because of employees leaving, retiring or termination.

Completing the activities required for an organization to operate day-to-day, including but not limited to Real Estate (for office space and/or production facilities), Legal and Purchasing.