Genre is made up of repetition and difference

Most media products follow a 3 part narrative structure;

- Equilibrium

- Disruption

- New Equilibrium

Postmodernism - in the modern world, what something represents has become more important than what it actually is.

Binary opposites are two completely different things that create drama and conflict

Postmodernism - in the modern world, what something represents has become more important than what it actually is.

Binary opposites are two completely different things that create drama and conflict

Genre is made up of repetition and difference

Most media products follow a 3 part narrative structure;

- Equilibrium

- Disruption

- New Equilibrium

Binary opposites are two completely different things that create drama and conflict

Most media products follow a 3 part narrative structure;

- Equilibrium

- Disruption

- New equilibrium

Genre is made up of repetition and difference

Media products have particular codes to engage certain audiences

Genre is made up of repetition and difference

Media products have particular codes to engage certain audiences

Binary opposites are two completely different things that create drama and conflict

Postmodernism - in the modern world, what something represents has become more important than what it actually is.

Made up two pars;

- How audience learns things about themselves (identity)

- How media represents them (stereotypes)

People are represented through stereotypes

Gender is constructed through performance. Must do these particular behaviours / rituals

In media women and men are represented differently

Men = suited to business

women = object

Made up two parts

- How audience learns things about themselves (identity)

- How media represents them (stereotypes)

Look at status and power and whether it might relate to postcolonialism ideas. – Colonialism = taking over another country to run and exploit it

The discrimination and oppression against women vary depending on ethnicity and class

People are represented through stereotypes

Made up two parts

- How audience learns things about themselves (identity)

- How media represents them (stereotypes)

Gender is constructed through performance. Must do these particular behaviours / rituals

The discrimination and oppression against women vary depending on ethnicity and class

In media women and men are represented differently

Men = suited to business

women = object

People are represented through stereotypes

The discrimination and oppression against women vary depending on ethnicity and class

In media women and men are represented differently

Men = suited to business

women = object

Look at status and power and whether it might relate to postcolonialism ideas. – Colonialism = taking over another country to run and exploit it

Gender is constructed through performance. Must do these particular behaviours / rituals

The discrimination and oppression against women vary depending on ethnicity and class

Made up two parts

- How audience learns things about themselves (identity)

- How media represents them (stereotypes)

Look at status and power and whether it might relate to postcolonialism ideas. – Colonialism = taking over another country to run and exploit it

Made up two parts

- How audience learns things about themselves (identity)

- How media represents them (stereotypes)

People are represented through stereotypes

The discrimination and oppression against women vary depending on ethnicity and class

Look at status and power and whether it might relate to postcolonialism ideas. – Colonialism = taking over another country to run and exploit it

Technology has made regulations difficult. Powerful companies can avoid regulations because of their power. REGULATIONS = rules / control

Media industries are all about profit and power. CONCENTRSATED OWNERSHIP = lack of choice, same product. INDEPENDENT DIVERSE OWNERSHIP = more choice, creativity

Companies need to minimise risk and maximise audiences to be successful. Be horizontal or vertical integrated

Companies need to minimise risk and maximise audiences to be successful. Be horizontal or vertical integrated

Media industries are all about profit and power. CONCENTRSATED OWNERSHIP = lack of choice, same product. INDEPENDENT DIVERSE OWNERSHIP = more choice, creativity

Technology has made regulations difficult. Powerful companies can avoid regulations because of their power. REGULATIONS = rules / control

Companies need to minimise risk and maximise audiences to be successful. Be horizontal or vertical integrated

Media industries are all about profit and power. CONCENTRSATED OWNERSHIP = lack of choice, same product. INDEPENDENT DIVERSE OWNERSHIP = more choice, creativity

Technology has made regulations difficult. Powerful companies can avoid regulations because of their power. REGULATIONS = rules / control

Audiences are more active, wanting to interact with the media. Technology has changed our expectations and behaviours. Audiences like to ‘speak back’ to producers

Media products are encoded by producers for the audience to decode. PREFERRED = receive messages. NEGOTIATED = accept and reject messages. OPPOSITIONAL = don’t take on messages.

Audience read these differently depending on ethnicity, age, background

Fans play a key role in media through textual poaching. TEXTUAL POACHING = audience takes media product and remake / reworks it to create their own meaning – Fanfiction, Fan art

People (particular young) would copy behaviours see from media products. Does watching violent films make us violent

Media tends to repeat representations of people over and over again. This cultivation effect can change the dominant ideologies of society

Audiences are more active, wanting to interact with the media. Technology has changed our expectations and behaviours. Audiences like to ‘speak back’ to producers

Fans play a key role in media through textual poaching. TEXTUAL POACHING = audience takes media product and remake / reworks it to create their own meaning – Fanfiction, Fan art

People (particular young) would copy behaviours see from media products. Does watching violent films make us violent

Media tends to repeat representations of people over and over again. This cultivation effect can change the dominant ideologies of society

Media products are encoded by producers for the audience to decode. PREFERRED = receive messages. NEGOTIATED = accept and reject messages. OPPOSITIONAL = don’t take on messages.

Audience read these differently depending on ethnicity, age, background

Audiences are more active, wanting to interact with the media. Technology has changed our expectations and behaviours. Audiences like to ‘speak back’ to producers

People (particular young) would copy behaviours see from media products. Does watching violent films make us violent

Audiences are more active, wanting to interact with the media. Technology has changed our expectations and behaviours. Audiences like to ‘speak back’ to producers

Media tends to repeat representations of people over and over again. This cultivation effect can change the dominant ideologies of society

People (particular young) would copy behaviours see from media products. Does watching violent films make us violent

Fans play a key role in media through textual poaching. TEXTUAL POACHING = audience takes media product and remake / reworks it to create their own meaning – Fanfiction, Fan art

Media products are encoded by producers for the audience to decode. PREFERRED = receive messages. NEGOTIATED = accept and reject messages. OPPOSITIONAL = don’t take on messages.

Audience read these differently depending on ethnicity, age, background

People (particular young) would copy behaviours see from media products. Does watching violent films make us violent

Media tends to repeat representations of people over and over again. This cultivation effect can change the dominant ideologies of society

Audiences are more active, wanting to interact with the media. Technology has changed our expectations and behaviours. Audiences like to ‘speak back’ to producers