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WorksheetsMarketing
Total questions: 10
Worksheet time: 10mins
When a company offers new products and provides new channels of communication to prospective customers. This is called as ....
public relation
marketing strategy
foreign competition
sales
production
Marketing is ....
sales of product or service
the same as customer
the purchase of product
an activity of creating, communicating, delivering and exchanging offering that value to the customers
the advertising of product or service
Which of the following is not an element of 4Ps marketing mix
price
product
promotion
people
place
When discussing marketing, place refers to ....
when product is made
where product is made
how much is the cost
when product is purchased
where product is purchased
A market-oriented company with the proper concept of exchange understands a market to be ....
a geographic location
a group of buyers and sellers negotiating an exchange
combination of producers, wholesalers, and retailers involved in creating transfer
all potential customers with a particular need willing and able to engage in exchange to meet the need
Kinan and Lidya are debating who ae their potential customer, who share the need for product and service they are willing and able to buy it. Kinan and Lidya are debating about ....
customer value
target market
customer satisfaction
who constitutes an exchange
Normally, when one party to an exchange is actively seeking someone to engage in the exchange.
The one who is seeking the exchange is called as ....
customer
marketer
market
prospect
The long-term objective of a strategic marketing objective ...
profitability through building a customer-oriented organization
customer satisfaction
studying the competition
understanding where the company will be in 10,20, 30 years
One of the marketing mix tools that is difficult to modify in the short run is ....
price
promotion
distribution channel
advertising
E-books, in addition to being an alternative product form, provide ... value creation since they can be downloaded via the internet immediately when they are needed/wanted.
price
place
product
promotion
