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WorksheetsConsumer Behaviour
Total questions: 15
Worksheet time: 8mins
Which of the following are the types of Post purchase behaviour?
Consumer satisfaction
Consumer dissonance
Reducing Dissonance
All of the above
Which of the following are comes under High involvement of consumer dissonance?
Variety seeking buying behaviour
Habitual buying behaviour
Complex buying behaviour
None of the above
Which of the following are comes in Low involement of consumer dissonance?
Habitual buying behaviour
Dissonance Reducing buying behaviour
Complex buying behaviour
None of the above
Who wrote the theory of cognitive dissonance?
Lazar Leslie
Leon Festinger
Howard & sheth's
Nir Eyal
What is the final stage in the purchase decision process?
Purchase
Pre purchase evaluation
Evaluation of alternative
Post purchase evaluation
What does the term 'Evoked set' means ?
products that stand out
A customer's close friend
a consumer's shortlist of possible purchases
product that have caused complaints
Theory of evoked set (Howard & sheth's theory) involves which are the following sets?
Awareness
Purchase
Decision
All of the above
The customer or consumer is __________when actual performance exceeds the expected performance of the product.
Happy
Satisfied
Dissatisfied
Delighted
_____________is displayed by a person while buying milk.
Selective Buying Behaviour
Routinized buying behaviour
Extnsive buying behaviour
Credence buying behaviour
Selecting a set of brands and then considering when and where to buy describes which of the following types of purchase behavior?
Item first
Outlet first
Function first
Price first
Which of the following are not come under Routinized response?
Consumer is aware of his/her choice
perceives high risk
decision is based on personal experience
spend little/no time in choosing an alternative
Which step is not involved in low involvement products?
Need recognition
Evaluation of alternative
decision
Information search
Cognitive dissonance refers to
second thought about a purchase
The low involvement decision making process
The likehood of a repeat customer purchase
The inability to make a purchase decision
Which of the following steps of the consumer decision making process involves comparing the product to expectations and deciding whether it is satisfying or dissatisfying?
Alternative evaluation
Information searching
Need identification
Post-purchase evaluation
Allison would like to bake a cake but realized she is out of milk. Which of the following stages of the consumer decision making process is this an example of?
Need identification
Information searching
Alternative evaluation
Purchase decision
