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WorksheetsKnowledge Check Value Wave 29
Total questions: 10
Worksheet time: 9mins
This allows businesses to scale their investment on Facebook efficiently by recommending an ideal account structure rooted in auction and delivery best practices.
Campaign structure
Structure for Scale
Budget Commitment
Bidding structure
.
In CBB (Cross border business), as you increase the amount you want to spend on conversion optimization, you may need to expand your target audience. What is the best tool that we can use?
Core audience
Custom audience
Lookalike audience
Custom audience exclusion
.
An advertiser must be an admin first of the business in the Business Manager when creating a catalog.
True
False
This creates efficient and effective partnerships between retailers and brands. These ads allow brands to run performance marketing campaigns for their products, and in turn these ads direct traffic to a retailer partner's website, mobile app or store to complete the purchase.
Facebook Shop
Catalogue Sales
Collaborative Ads
IG Shopping
____ is a container that holds information about items a business wants to advertise or sell on Facebook, including product ID, description, image, price, and availability.
Commerce
Pixel
Business Manager
Catalog
We can install Facebook Pixel and Conversions API in Shoppee, Lazada and Amazon.
True
False
What are the benefits of Dynamic Ads? Select all that applies.
Show relevant ads with real-time pricing and availability.
Allows easy upload of product catalogs as well as add/edit products.
Reach people with ads on any device they use, regardless of their original touchpoint.
Promote all of your inventory with unique creatives without having to configure each individual ad.
Advertisers can create product catalog for Instagram without the Business Manager.
True
False
Conversions API is server-based.
True
False
Maybe
What comprises the Facebook full funnel marketing strategy? Select all that applies
Sales
Conversion
Awareness
Consideration
