WorksheetsMasters Hole 6
Total questions: 10
Worksheet time: 3mins
This identifies a target market and marketing mix choices that a business will use
Channel Management
Marketing Information
Market Segmentation
Market Planning
What determines the marketing strategy for a business?
the position the business holds in the marketplace
their budget
needs of the consumer
marketplace
This is a projection for the future sales and is included in the marketing plan
sales forecast
market planning
target market
marketing
When you've gotten an ______________ ____ _____ from a customer you know you've closed the sale
word of mouth
timed response
agreement to buy
form of sale
A concern or doubt that a consumer has for not making a purchase
objections
point of sale
promo plan
pricing
a promise that a product has a certain quality or will provide satisfaction
guarantee
warranty
approval process
market segmentation
This identifies internal and external factors affecting marketing strategy
situational analysis
sales forecast
market segmentation
MIM
the company's specific utility they have for a product to increase sales
marketing
market segmentation
unique selling proposition
point of sale
data collected previously that a company can use
primary data
secondary data
selling technique in which the seller matches a feature with an advantage or benefit that the customer wants or thinks is desirable
consultative selling
feature benefit selling
