Being available when you promise to be. Honoring your appointments with

clients and not arriving late.

Staying focused on the customer when you should be. Not being distracted

by your cell phone or other obligations.

Transparency in all areas. Informing customers about your products, both

the advantages and drawbacks.

Which three initiatives would be found in a company’s code of ethics? (Choose three)

Hailey owns a catering company. Her value proposition is uniquely artistic appetizers, cakes, and

sandwiches. Demand for Hailey’s catering service has doubled in one month due to word-of-mouth from satisfied customers. Hailey is working on a strategy for handling her growing customer base. Which action best allows Hailey to scale up her business to meet increased demand?

Luis is a software architect who runs a custom web design business. He has fifty employees and a sales force of twenty. Luis decided early on to hire an external payroll service rather than hire his own in-house

team. Given these facts, which of the following is not a reason why Luis decided to hire this service provider?

Jeremy started up a business selling t-shirts with images on them. He quickly found that if he printed photos from popular movies that he found online on the t-shirts, they outsold t-shirts with his images. He soon started selling only t-shirts with movie photos printed on them. A few months later, Jeremy received

a letter from a law firm telling him to stop selling t-shirts with the movie photos.

Which type of intellectual property is at issue in this example?

Diego’s family has opened a hamburger stand. Diego thought it would be a good idea to use a similar

name, logo, and menu as his favorite large hamburger chain. This would show customers that his family’s

business provides the same quality. Several months later, Diego’s family received a letter from an

attorney telling them to cease and desist from making it look like their hamburger stand is part of

the chain. Which type of intellectual property is at issue in this example?

Julio runs an online store. On it, he sells handmade crafts carved from wood by five artists from around the world. The artists ship their crafts to him using large established global couriers. After he makes a sale, he ships the product to the customer. On which segment of the supply chain should Julio focus?

Riley runs a service that converts old damaged family photos into cleaned-up digital images. To keep up

on customer demand, she contracts two people to scan and clean up photos. Customers are always

happy with the quality of digital images, but the contractor who cleans up the photos does not keep Riley

informed of her progress. Riley often must admit to customers that she does not know when the product

will be ready. Which part of the supply chain needs to be addressed?

Maya is friends with the owners of a large farm that makes cheese. It is a popular item sold locally. Maya goes into a partnership with the farm owners to set up a website to sell their cheese. In a few weeks, twenty people from various parts of the country make purchases online. Based on the scenario provided, what should be a primary concern for this business?

Julian works for his family’s business, an art supply store. The store has a loyal following. However, few new customers are coming in because people are using computers to make art. Julian and his mother have been working on ways to enhance the sustainability of the business. Given the facts provided, which action would most likely increase the sustainability of the business?

Mike has started a business fixing up and selling used cars. He is trying to secure new clients. He has

been contacting potential customers for a month but has sold only one car so far. Mike does not

understand why his business is not getting customers more quickly.

Mike has done the following:

 Made appointments for sales calls with several sales leads

 Practiced what to say at the sales calls

 Explained the features and benefits of his used cars at sales calls

 Made plans to conveniently deliver the cars after the sale

Which step in the sales process has Mike forgotten to do?

Isabel is the owner of a small Mexican restaurant. She wants to attract customers from competing restaurants. Which strategy could Isabel use to promote awareness of her restaurant?

Garrett has started up a window washing service. He wants an inexpensive form of advertising to market his services while increasing his revenue as quickly as possible. Based on this scenario, which strategy could Garret use?

Samantha owns a coffee shop in a town with many large chain coffee shops. Her value proposition is that she serves homemade hot sandwiches, but she knows it is difficult to retain customers. Based on this scenario, how can Samantha increase her percentage of return customers by reminding them how good her food is?

Alex recently became licensed to work as a hair stylist. He works at a salon that mostly relies on people coming in from the street. Alex wants to increase his revenue by increasing the percentage

of repeat customers. What can Alex do to increase repeat customers?

Anthony owns a small carpet cleaning business that serves several adjoining suburban neighborhoods. He wants to promote his service through one-to-one communication. Which method should be used?

Jessica has invented a household cleaner that cleans just about everything. Investors gave her a large amount of money to promote her product throughout the country. Based on this scenario, what method should she use to promote her cleaner?

Michie is looking to grow her event planning service for businesses. She has set up appointments with several prospects for customers. Michie knows the sales process takes several steps to complete the sale.

Which of the following lists the steps in the correct order?