WorksheetsMarketing Channel and Supply Chain Management
Total questions: 25
Worksheet time: 13mins
Place or (a) decisions will focus on how products are made available to target customers through marketing channels and marketing logistics.
• (a) refers to the entire activities involved from the supply of the of resources for production to the manufacturing of the products, and to the distribution of products to end users.
Place or distribution is an activity that is a part of the bigger (a) management.
In an industry, the whole process of the supply of resources for the production of products is also known as (a) activities of the supply chain management.
The process from the distribution of finished goods to the manufacturers’ resellers to the delivery of products to the end users is known as the (a) activities.
(a) is made up of the company, suppliers, distributors, and ultimately customers who “partner” with each other to improve the performance of the entire system.
A relationship conflict with value chain members is important because the success of the product that is marketed dependent on the value chain network members.
TRUE
FALSE
Marketing channels(or distribution channels) – is a set of interdependent organizations that help make a product or service available for use consumption by the consumer or business user.
TRUE
FALSE
To a (a) , a marketing channel can be viewed as a route for delivery of finished products to the end users.
In marketing channels, (a) buy large quantities from many producers and break them down into smaller quantities and broader assortments wanted by consumers.
From the economic system’s point of view, the role of marketing intermediaries is to transform the assortments of products made by __________ into the assortment wanted by consumers.
producers
suppliers
marketers
distributors
Producers make narrow assortments of product in large quantities, but (a) want broad assortments of products in small quantities.
Members of the marketing channel perform many key functions EXCEPT__________.
promotion
matching
risk taking
inspection
(a) marketing channel, has no intermediary levels, the company sells directly to consumers.
(a) marketing channels, containing one or more intermediaries.
Channels are connected by several types of flows EXCEPT__________.
payment flow
promotion flow
cash flow
flow of ownership
(a) conflicts occurs among firms at the same levels of the same chain. Example between factory with another factory.
(a) conflict; conflicts between different levels of the same channel. Most common conflict. Example between retailer and wholesaler.
Vertical marketing system consists of (a) VMS, administrative VMS and contractual VMS.
A (a) distribution channel consists of one or more independent producers, wholesalers and retailers.
Vertical marketing system (VMS) consists of producers, wholesalers, and retailers acting as a unified system. One channel member owns the others, has contracts with them, or wields so much power that they must all corporate.
TRUE
FALSE
Producer gives only a limited number of dealers the exclusive right to distribute its product in their territories. They are using ___________ distribution.
exclusive
selective
intensive
creative
In (a) management, managers must maintain the delicate balance between carrying too little inventory and carrying too much.
Five (5) main transportation modes: truck, rail, water, (a) , and air.
The choice of transportation carriers do not affects the pricing of products, delivery performance, and the condition of goods when they arrive—all of which will not affect customer satisfaction at all.
TRUE
FALSE
