An advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices.

The various types of expenses a business incurs and is typically composed of fixed and variable costs.

The process of dividing customers into groups based on common characteristics so companies can market to each group effectively and appropriately.

Costs that are incurred regularly and are unlikely to fluctuate over time. Examples include: overhead costs such as rent, interest expenses, property taxes, and depreciation of fixed assets.

A statistic which, by its value gives a measure of an organization's or department's overall health and performance.

One page business model designed to allow its user to visualize an entire business plan at a glance.

The reason for the business, the motivator for the product; striving for its solution is the reason the start-up exists.

The amount of money that it receives from selling a particular product or service.

The action or process of solving a problem.

A statement that clearly shows how the business is different and offers value over all other existing alternatives. It answers the questions 'How' and 'Why' customers should pay attention to the business.

Expenses that vary with production output. Examples include: direct labor costs, direct material cost, utilities, bonuses and commissions, and marketing expenses.