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WorksheetsInternational Marketing
Total questions: 10
Worksheet time: 5mins
The process of dividing a market into distinct groups of buyers with different needs, characteristics, or behaviours is called_____________
demand forecasting
segmentation
market analysis
positioning
You are directed to analyze the factors that are larger societal forces that affect your company in their home country - demographic, economic, natural, technological, political and cultural. What are you analyzing?
the marketing environment
the global environment
the macroenvironment
the microenvironment
When we practice ________, we arrange for a product to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers.
targeting
positioning
segmenting
niche marketing
When you target by usage or loyalty status, you are using which approach to target?
demographic
psychographic
behavioural
geographic
Multinational Companies are
Businesses that conduct worldwide markets
Businesses that sell exports
Businesses that sell imports
Which of the following countries has the largest number of retailers?
China
United States
Brazil
Japan
What is the difference between domestic and international marketing?
Is that marketing activities take place in more than one country
There is no difference
Domestic is outside and between several countries.
One is in charge of supply and the other of demand
Under a ________ price policy, the firm charges the same price for its products and services regardless of where they are sold or the nationality of the customer.
standard
two-tiered
market
global
The ________ is the communication channel used by the advertiser to convey a message.
medium
message
copy
graphic
