NEW
Font size
WorksheetsMR_07_observation
Total questions: 10
Worksheet time: 5mins
For which type of observation is it true that the observer monitors all aspects of the phenomenon that seem relevant to the problem at hand, e.g., observing children playing with new toys.
Structured
Unstructured
Disguised
Undisguised
For which type of observation is true that respondents' behaviour is observed in an artificial environment, such as a test kitchen.
Disguised
Undisguised
Natural
Contrived
What kind of observation do require respondents' direct participation?
personal observation
mechanical observation
audit
content analysis
For what observation does the researcher collect data by
examining physical records or performing inventory analysis?
personal observation
mechanical observation
audit
content analysis
Which of the following is not the advantage of the observations?
no ethical issues
cheaper and faster than survey
methods
permit measurement of actual behavior
no interviewer bias
Which of the following is not comparative scaling technique?
paired comparison
rank order
likert
constant sum
Which of the following is not noncomparative scaling technique?
Q-Sort Sacling
Likert
Semantic differential
Stapel
Which of the following is not true for comparative scales
Small differences between stimulus objects can be detected
Easily understood and can be applied
Different known reference points for respondents
Involve fewer theoretical assumptions
How many points a semantic differential scale contains?
3
4
7
10
Which scale contains both positive and negative values?
Rank Order
Semantic Differential Scale
Likert Scale
Stapel Scale
