NEW
Font size
WorksheetsIQ #3 MODULE 3 MARKETING MANAGEMENT
Total questions: 10
Worksheet time: 5mins
IT CONSISTS OF PEOPLE, EQUIPMENT, AND PROCEDURES TO GATHER, SORT, ANALYZE, EVALUATE, AND DISTRIBUTE NEEDED, TIMELY, AND ACCURATE INFORMATION TO MARKETING DECISION MAKERS.
MARKETING SYSTEM
MARKETING INFORMATION
MARKETING INFORMATION SYSTEM
MARKETING INTELLIGENCE SYSTEM
IT IS THE HEART OF THE INTERNAL RECORDS SYSTEM.
SALES INFORMATION SYSTEMS
THE ORDER-TO-PAYMENT CYCLE
DATABASES
DATA MINING
THE INTERNAL RECORDS SYSTEM SUPPLIES HAPPENINGS DATA WHILE THE MARKETING INTELLIGENCE SYSTEM SUPPLIES RESULTS DATA.
TRUE
FALSE
SUCCESSFUL COMPANIES RECOGNIZE AND RESPOND PROFITABLY TO UNMET NEEDS AND TRENDS.
TRUE
FALSE
TAMAGOCHI TOY ONLY LAST FOR LESS THAN A YEAR IN THE MARKET. THIS IS AN EXAMPLE OF _________.
TREND
FASHION
MEGATREND
FAD
REMIEL JACOB MONITOR THE CHANGES IN POPULATION TO BE UPDATED IN THE CHANGES HAPPENING IN WHAT ENVIRONMENTAL FORCE?
DEMOGRAPHIC ENVIRONMENT
ECONOMIC ENVIRONMENT
TECHNOLOGICAL ENVIRONMENT
POLITICAL LEGAL ENVIRONMENT
MONITORING CULTURAL VALUES AND SUBCULTURES ARE INCLUDED IN WHAT ENVIRONMENTAL FACTOR?
TECHNOLOGICAL ENVIRONMENT
SOCIO-CULTURAL ENVIRONMENT
ECONOMIC ENVIRONMENT
NATURAL ENVIRONMENT
IT REFERS TO THE QUALIFIED AVAILABLE MARKET THAT THE COMPANY DECIDES TO PURSUE.
POTENTIAL MARKET
AVAILABLE MARKET
TARGET MARKET
PENETRATED MARKET
THE MARKETER'S FIRST STEP IN EVALUATING MARKETING OPPORTUNITIES IS TO ESTIMATE TOTAL COMPANY DEMAND.
TRUE
FALSE
THE ART OF ANTICIPATING WHAT BUYERS ARE LIKELY TO DO UNDER A GIVEN SET OF CONDITIONS.
COMPANY DEMAND
EXPERT OPINION
PROBABILITY SCALE
FORECASTING
