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WorksheetsLecture 1 to 4_Marketing Management
Total questions: 10
Worksheet time: 4mins
Demand can be expressed in the best way possible as _________________
Need + Emotional = Wants
Wants + B.P = Demand
Dx= f(N,E,B.P)
Dx= f(N,W,B.P)
Which method is the best approach for scrutinizing sales numbers using concept of Marketing 4.0 ?
SSST
QSQT
YSYT
MSMT
4 E’s of contemporary marketing management are __________________
Exclusive, Exchange, Everyplace, Evangelism
Experience, Exchange, Everyplace, Evangelism
Enhance, Extra, Everyplace, Evangelism
Experience, Exchange, Exclusive, Evangelism
Correct chronological sequence of ‘Marketing Value Framework’ is
Creating Value, Selecting Value, Communicating Value, Delivery Value, Capturing back Value, Enhancing Value
Enhancing Value , Creating Value, Selecting Value, Communicating Value, Delivery Value, Capturing back Value
Selecting Value, Creating Value, Communicating Value, Delivery Value, Capturing back Value, Enhancing Value,
Creating Value, Selecting Value, Capturing back Value, Communicating Value, Delivery Value, Enhancing Value
Value Is____________
Bunch of Benefit
Bunch of Tangible and Intangible benefit
{T + {I
All of the above
Dump ways to _______
Fly
Bye
Hello-Hi
Die
___________is the message-driven focus on creating emotional engagement with consumers rather than simply focusing entirely on market share.
Promotion
Mind Share
Heart Share
Wallet Share
Marketers can control_____________
PESTEL
Needs
Emotions
4Ps
Today's Economy is called ___________
Money
Economy
Modi
Economy
Free
Economy
Experience Economy
Experience Economy offers four realms of experiential value to add to a business
Educational, Esthetic,
Escapist,
and
Entertainment
Educational, Esthetic,
Everywhere
and
Entertainment
Experience, Esthetic,
Escapist,
and
Entertainment
Educational, Esthetic,
Escapist,
and
Engagement
