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Product Life Cycle

Total questions: 38

Worksheet time: 24mins

Name
Class
Date
1.

Which one is NOT a stage in the PLC?

a)

maturity

b)

decline

c)

growth

d)

development

2.

Which stage has rapid sales?

a)

introduction

b)

maturity

c)

decline

d)

growth

3.

Which stage has lots of competitors?

a)

growth

b)

maturity

c)

introduction

d)

decline

4.

What is a product extension?

a)

longer production time

b)

products with extension features

c)

strategies to keep the product from declining

d)

products that keep going through the different stages

5.

Which stage requires lots of advertising?

a)

introduction

b)

growth

c)

maturity

d)

decline

6.

Which stage has the least production costs?

a)

introduction

b)

maturity

c)

decline

d)

growth

7.

What stage has numbers of prototypes?

a)

introduction

b)

growth

c)

maturity

d)

decline

8.

What stage has least competitors?

a)

intro

b)

maturity

c)

decline

d)

growth

9.

What is the MAIN purpose of using a PLC?

a)

to help with staffing issues

b)

to improve customer service

c)

to help make better marketing decisions over time

d)

to lift salaries for directors

10.

How many stages are in the product life cycle?

a)

3

b)

4

c)

6

d)

7

11.

What is the first stage of the product life cycle?

a)

Growth - product sales increase

b)

Introduction - new product to the market

c)

Maturity - product sales start to slow down

d)

Decline - product sales decrease

12.

An example of the Introduction phase is when the First iPhone was released by Apple

a)

True

b)

False

13.

What is the second phase of the product life cycle?

a)

Introduction - new product released

b)

Maturity - product sales start to slow down

c)

Growth - product sales increase

d)

Decline - product sales decrease

14.

What is the 3rd stage of the product life cycle?

a)

Maturity - product sales start to slow down

b)

Decline - product sales decrease

c)

Growth - product sales increase

d)

Introduction - new product release

15.

What is the 4th/final stage of the product life cycle?

a)

Growth - product sales increase

b)

Introduction - new product release

c)

Decline - product sales decrease

d)

Maturity - product sales start to slow down

16.
The product life cycle shows the different stages that a product passes through and sales that can be expected at each stage
a)
True
b)
False
17.
An established product which is bringing in revenue is a comment about which stage of the Product Life Cycle?
a)
Decline
b)
Maturity
c)
Introduction
d)
Growth
18.
Which of these comments is most suitable for Growth?
a)
Heavy investment but no sales
b)
Sales are likely to be low as the product is new to the market
c)
Revenue is increasing as the product gains popularity
d)
Likely to be characterised as a dog in the Boston Matrix
19.
Costs are incurred e.g. building new production lines, promotion and distribution costs. Likely the product will still not be profitable. The length of this stage will vary.
a)
Maturity
b)
Growth
c)
Introduction
d)
Decline
20.

In this stage:

•Low sales

•High cost per customer acquired

•Negative profits

•Innovators are targeted

•Little competition

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

21.
Which one of the following is a benefit of new product development?
a)
It is cheaper to develop a new products
b)
The latest technology can be a feature of the new product
c)
Customers will always prefer newly developed products
22.
Which of the following is a true statement about the introduction stage of the product life cycle:
a)
Profits are usually nonexistent.
b)
Costs are low.
c)
c. Sales growth is exploding.
d)
There is intense competition
23.
Which of the following is a true statement about the growth stage of the product life cycle:
a)
Costs go up.
b)
Competitors arrive on the scene.
c)
It’s the longest-lasting stage of the product life cycle.
d)
Sales increase very slowly.
24.
In Product Life Cycle stages, the stage in which sales and profits decrease is called
a)
Introduction
b)
Growth
c)
Maturity 
d)
Decline
25.
In a Product Life Cycle, the stage where there are steady sales and it becomes harder for marketers:
a)
Introduction
b)
Growth
c)
Maturity 
d)
Decline
26.
Why does a company need to know the life-cycle stages of its products?
a)
To prevent imitators from entering the market
b)
To find new uses for the product
c)
To predict the length of the life cycle
d)
To adapt its marketing strategies
27.
What is happening at point E of the Product Life Cycle?
a)
Growth
b)
Maturity
c)
Extension Strategy
d)
Introduction
28.

In this stage:

•Rapidly rising sales

•Average cost per customer

•Rising profits

•Early adopters are targeted

•Growing competition

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

29.

In this stage:

•Sales peak

•Low cost per customer

•High profits

•Middle majority are targeted

•Competition begins to decline

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

30.

In this stage:

•Declining sales

•Low cost per customer

•Declining profits

•Laggards are targeted

•Declining competition

a)

Product development

b)

Introduction

c)

Growth

d)

Maturity

e)

Decline

31.

The Edge is a cell phone that only provides talk and text abilities. It’s not selling well, so marketers are slowly phasing it out. They’ve stopped promoting it but will sell it until the inventory is gone.

a)

Introd

b)

Growth

c)

Maturity

d)

Decline

32.

Game World is a new kind of arcade featuring the latest and most popular video games. Gamers will be able to join leagues and play against each other in a fun atmosphere with a snack bar, billiards area, etc. To encourage customers to check it out, marketers are spending a lot of money on advertisements and offering low prices during the opening week.

a)

Intro

b)

Growth

c)

Maturity

d)

Decline

33.

Maya is a clothing designer, and her new line of jeans is becoming more popular by the day. Sales are increasing, profits are rising, and stores are scrambling to carry the line.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

34.

Bryan has just invented a new type of dog collar with a built-in GPS tracking device. He is marketing it to dog owners who are “crazy” about their pets, using a skimming strategy (setting prices high) and distributing through high-end pet stores.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

35.

Nita’s Nail Salon has been in business for a long time. She is beginning to think that local customers don’t see her salon as being different or better than other salons in the area. She’s decided to start bundling some of her services, creating manicure/pedicure packages and selling nail-care sets.

a)

Introduction

b)

Growth

c)

Maturit

d)

Decline

36.

Oakville Hardware store has been around for years, but it just can’t compete with newer, bigger stores like Lowe’s and Home Depot. Its owners have decided to close immediately and sell the remaining inventory to a liquidation company.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

37.

Penny’s Pizza opened to rave reviews from the community. Sales are climbing, and every Friday and Saturday night, there are lines out the door to get in! Penny has decided to expand her menu and keep prices the same to boost profits.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

38.

Super Suds is a brand of laundry detergent that has been on the market for many years. Its marketers just updated its packaging, and they have been offering buy-one-get-one-free coupons in the local papers.

a)

Introduction

b)

Growth

c)

Maturity

d)

Decline

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