They optimize towards both rate metrics and cost

No, rate based goals are better than cost based goals

They trim inventory more efficiently

They only optimize towards cost, making sure you buy cheap inventory

Successfully target users across multiple devices

Combination of all 3

Increased reach and scale

More effective frequency capping across activity

Manually building third-party audiences based on search terms

Using your own customer data

Building an audience of people whose data shows will likely take a similar action to people who have already converted

Optimizes your bids based on your audience's interests

Negatively targets users who are not interested by your ads

Suggests new interests to your audience

Automatically discovers and targets highly relevant prospects

Retargeting

Branding/reach

Demo Targeting

Competitor Conquesting

Allows you to see how much budget you can spend given your targeting

Is a good indicator in terms of how aggressively you can optimize

Helps you understand

how much you can upweight campaigns

All of the above

Sit back and relax, Koa will take care of it

Bid factor down on underperforming inventory

Increase bid & frequency cap

Allocate less budget to that ad group

Spend Allocation

Trim Inventory

Rely only on Koa

Use Bid Factors

Use Predictive Clearing

True

False