Organized to enhance productivity and boost the profitability of companies and contribute to achievement of corporate goals.

These are gatherings of the members of a community and their guests to commemorate historical and/or religious events, promote arts and culture, and strengthen social bonds

Events usually take place over a short time span

Attendees, bidders, organizer, suppliers are some of the elements of an event

Gathering of people to discuss a set of agenda or to confer

or carry out a particular activity

A meeting event as part of a program which is offered to its participants to reward a previous performance.

A participatory meeting designed for discussion, fact-finding, problem solving and consultation

Trade shows and consumer shows where an organization promotes its key products and services to the public for sale and for consumption purposes

3 C's for evaluating a MICE venue