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WorksheetsOnline Marketing
Total questions: 15
Worksheet time: 8mins
Which of the following is the correct depiction of Digital Marketing?
E-mail Marketing
Social Media
Marketing
All of the above
__________ doesn't fall under the category of digital marketing.
TV
Billboard
Radio
All of the above
Which of the following is incorrect about digital marketing?
Digital marketing can only be done offline
Digital marketing cannot be done offline.
Digital marketing requires electronic devices for promoting goods and services.
In general, digital marketing can be understood as online marketing, web marketing, and e-mail marketing.
What is the name of the process in which marketing is achieved by incorporating tools, techniques, electronic devices, technologies, or systems?
Internet Marketing
Direct Marketing
Electronic Marketing
Interactive Marketing
In what ways can site traffic help in assessing the market value?
Overall site traffic can be followed, and a general idea of marketing's impact can be determined.
There is no association between the site traffic and marketing
Ads can send receivers to a specific landing page, which can be tracked
Product sales from the company website can be attributed directly to the marketing campaign
Which of the following doesn't define the correct roles and responsibilities of content marketing strategy?
A strategy that tries to appeal and recall its target audience.
A marketing strategy approach.
Yet another name of social media marketing.
A technique more focused on creating and distributing valuable as well as relevant content to its users/audiences.
Name the features offered by LinkedIn for paid business accounts.
Facilitate posting pictures
Facilitate to connect directly and send messages to people
Ability to post in Groups and create a Group
Ability to block users
SEO = 'Search Engine optimization', then SEM = ?
What does PPC mean?
Pay Per Click
Personal and Private Computer
Proper Price Concept
Price Per Click
Mobile commerce (m-commerce, m-business)
any e-commerce
done in a wireless environment, especially via the Internet
Can be done via the Internet, private communication lines,
smart cards, etc.
Creates opportunity to deliver new services to existing
customers and to attract new ones
None
__________ is a broad term that refers to the buying and selling of goods and services; servicing of customers; collaborating with business partners; and conducting electronic transactions within an organization.
Pure e-commerce
E-business
Online logistics
iCommerce
The dimension of e-commerce that enables commerce across national boundaries is called
_______.
Interactivity.
Global reach.
Richness.
Ubiquity.
A _________ is the set of planned activities designed to result in a profit in a marketplace.
Profit model
Business Model
Business Plan
Revenue Model
All of the following are major B2C business models except ______
Industry Consortium
Content Brovider
Transaction Broker
Service Provider
Broadband is generally considered to be any communication technology allowing streaming
audio and video at or above _____.
10 Kbps
56.6 Kbps
30 Kbps
100 Kbps
