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WorksheetsMidterm for Industrial Marketing FINAL
Total questions: 30
Worksheet time: 26mins
It is define as anything that can be offered to a market for attention, acquisition, use or consumption that might satisfy the wants and needs of a customer or a consumer.
(a)
A handsfree connector and the after sales service and the period of warranty are the add-on features, which are added to the purchase, is consider as what king of product?
(a)
It is define as the set of all individuals and organizations that acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others.
(a)
What type of Industrial marketing exchange is Supply of raw materials to the organization to process the finished goods for the end user or consumer?
Information Exchange
Financial Exchange
Product exchange
Social Exchange
What kind of industrial marketing exchange when one organization gives the technical knowledge, economic consultancy, or giving replies to organizational questions to another organization it is termed as information exchange?
Social Exchange
Information Exchange
Financial Exchange
Product exchange
It is defined as the products, which are used for processing or for use in conducting a business.
(a)
The following are types of industrial marketing exchange, except:
Product exchange
Social Exchange
Financial Exchange
Facilities exchange
In the industrial market, markets are relatively concentrated and channels of distribution are shorter; buyers are well informed, highly organized, and sophisticated in purchasing techniques; and multiple influencers con-tribute different points of view to purchasing decisions.
True
False
Social exchange is important in areas of increasing uncertainty between buyer and seller, avoiding short-term difficulties and thus maintaining a better relation over a long period of time.
True
False
What does IDBI means?
(a)
Maintenance and auction services are the items like window and furniture cleaning material computer repair etc.
True
False
A bath soap, toothpaste or pack of salt with no service accompanies them are example of what good?
(a)
Service can be put forward as an activity or benefit that one party can offer to another that is essentially intangible and does not result in the ownership of anything.
True
False
It is a core benefit that the customer gets or the core benefit that the consumer gets on acquiring the product or service
True
False
Actual products have five major characteristics, except:
Price
Quality
Features
Brand name
It refers to the economic results that flow from the industry as each firm pursues its particular line of conduct.
market strategy
market promo
market performance
market information
What is the set of all individuals and organizations that acquire goods and services that enter into the production of other products or services that are sold, rented, or supplied to others?
(a)
It means activities aimed at the use of natural resources for human welfare, it includes all the primary activities of production.
(a)
It is defined as a communication or reception of knowledge or
intelligence.
(a)
What function of marketing involves the use of capital to
meet the financial requirements of the agencies engaged in various
marketing activities?
(a)
Are those individuals or business concerns which
specialize in performing the various marketing functions and rendering such
services as are involved in the marketing of goods.
(a)
It refers to the individual who take title
to the goods they handle.
(a)
It means activities aimed at the use of natural resources for human welfare, it includes all the primary activities of production.
(a)
Refers to the merchant middlemen who buy and sell
food grains in large quantities
(a)
They are petty merchant who move
from village to village, and directly purchase the produce from the
cultivators?
(a)
Refers to a person
operating in the wholesale market who acts as the
representative of either a seller or a buyer.
(a)
Agent who primarily act for the sellers, including
farmers.
(a)
An agent who acts on behalf of the traders in the
consuming market
(a)
What is the Latin word for market?
(a)
It refers to the merchandise or trade or a place where business is conducted.
(a)
